Anca Popa Email & Phone Number

Bucharest, Romania

PR Director (owner) within Zacke PR.In time, i coordinated the team working in communication projects for clients such as: Adobe Romania (software), Floria.ro (online flower store), Libris.ro (online bookstore), Complice.ro (experiential gifts), Vegis.ro (natural and organic products online store), Workspace Studio (turn key office furniture services and products), Obor21.ro (meatbooking platform), MerchantPro (eCommerce platform), Exploratist (employee experience agency), BeeFast (super fast courier services), Tohani Romania (wine producer), City Grill Group (Hospitality), Obsidian Broker (Insurance), EduClass.ro (online toys) and many others. Main activities:Define and implement the communication strategy for clients; Media&blogger relations, pitch stories, press releases; Drive media coverage through special projects and events;Manage social media presence for the clients;Define and ensure an optimized implementation for digital projects, according to client's marketing objectives.

Bucharest, Romania

Responsible for the development, growth and market share gaining for the leading Romanian press release distribution service, www.comunicatedepresa.ro;Main activities:Define the strategy and business goals for the project.Create requirement for all features of the service (new capabilities, new products);Project management for the technical development of the new version of www.comunicatedepresa.ro, launched in November 2010, and all product development afterwards;Work with technical, design, SEO teams using Agile/Scrum technology for software development;Market research and create new products according to the evolution of the public relations area;Identify and negotiate with strategic partners; Define and implement the communication strategy;Develop and implement new sales and lead generation tactics (such as promotions, special offers, email marketing, banner campaigns, Adwords);Public relations activities: press releases, interviews, media partnerships;Offer PR support for strategic clients;Coordinate the B2B sales team (4-6 colleagues);Recruit and train new members of the team;

Bucharest, Romania

PR Manager for fashion brands [Debenhams, Aldo, Olsen, Sacoor Brothers, Bally, Kipling, Mandarina Duck, Bijoux Terner, Forever 18 and others] and ho.re.ca brands [Vapiano restaurant and Cup&Cino coffee shops] in two strategic directions: Corporate PR and Fashion and Lifestyle PR Main activities:Research market intelligence and daily update on generated client coverage and client industry issuesDevelop and maintain media relations and contacts as well as knowledge of the media landscape to improve results through increased media coverage Managing press office activities: press releases, interviews, reactive statements, Q&As, feature stories.Proposing and implementing special projects and contests with journalists and bloggers;Prepare sponsorship proposals;Prepare new collection press kits;Organize events; Develop competitive reviews and coverage analysis

Master, Economic Cybernetics

Bachelor Of Applied Science (B.A.Sc.), Cybernetics