• Functioning as a POC for companies to maintain relationships with industry and institutions.• Facilitate adding new organizations to the recruitment list of our Institute.• Facilitating Summer Internships(SIPs) and final placements.

Objective: To drive business growth of TATA AIG by identifying and capturing new market segments in the health insurance industry, adapting to the evolving dynamics of customer behavior.KRA 1: Market Research and Analysis-Conduct comprehensive market research to understand the changing dynamics of customer behavior in the health insurance industry.-Identify emerging trends, preferences, and needs of different customer segments.-Analyze competitor strategies and market gaps to uncover new opportunities.KRA 2: Customer Segmentation-Utilize data-driven insights to segment the market and identify potential customer segments with untapped growth potential.-Develop detailed customer profiles based on demographics, psychographics, and behavioral characteristics.-Conduct in-depth customer journey mapping to understand their decision-making process and pain points.KRA 3: Strategy Development-Develop innovative strategies to effectively target and serve the identified market segments.

1. Content creation for social media portal.2. Jersey Designing.3. Connecting and maintaining relationships with investors.