Marketing and PR for Gurgaon and Rest of Gurgaon portfolio.PR Campaigns and event curation for luxury apartment communities such as The Aralias, The Magnolias, The Belaire, DLF Park Place, amongst others. These homes are occupied by high profile, culturally diverse and discerning residents who have chosen DLF5 as their home and workplace.

Handling all the PR activities for the Golden Triangle (Delhi/ NCR properties, Agra and Jaipur)To develop and implement the marketing and PR plan and activities for the hotels to increase brand awareness, communicate promotions to all relevant target markets and execute guest activities to be highlighted on social mediaWork closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as requiredImplement PR campaigns to celebrate successes and awardsProduce monthly reports as requiredMedia pitches- industry features, chefs profilingFam Trips for national media and select social media influencersSocial media campaigns to highlight salient features of the property and important food fests

Worked on brands like Satya Paul, Tie Rack London, Bwitch (premium lingerie)Tasks included:Briefing the agency, setting campaign objectives, media planning / buyingWorking closely with various divisions of the Marketing team to deliver on brand and marketing objectives in a holistic wayCo ordination for fashion shows, constantly being in touch with stylists, make up artistsMedia pitches- Spokesperson Profiling, Industry features pertaining to the retail landscapeProduct placement, tie ups with fashion and travel magazinesSocial Media Marketing- created Bwitch website and implemented ecart (e commerce)

Account Management- Supervising documents for clients Concept Notes for Product launches. Media pitches, follow-ups for coverageRelationship Building meetings with the media Events/ Press Conferences- Ideation for photo op, media management Creating Strategic Reports/ PlansQuarter/ Review PresentationsInternal PR for clientsCorporate Affairs exercise with media and other stakeholders

Managing the gamut of tasks entailing ATL & BTL activities- Strategising with the servicing and the creative team to provide a holistic solution to the needs of the client in terms of advertising, events, PR and marketing. Strategising and making presentations. Preparing and maintaining creative briefs. Operations: Time management with the creative team, follow up with clients regarding outstanding payments. Handled events, dealer meets, exhibitions and conferences at national level. Working closely with the events team, was instrumental in conceptualizing, strategising and executing various mega-events. Vendor negotiations. Identifying the potential of advertising among various corporates and other clients in the market, suggesting the right medium of communication, to provide maximum leverage to the brand. Pitching for new business.Retainer negotiations.