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Award-Winning global communications, brand, and marketing executive. I have extensive experience delivering strategic programs that build brand value, enhance and protect corporate reputation, and drive revenue.
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Managing Principal28 MphNew York, Ny, Us -
LeadTendercare 2022 - PresentTender is an AI-powered, all-in-one family caregiving super-app designed to make it much easier to care for your aging parents or other adult loved ones and do it in the smartest way possible. -
AdvisorPublicrelay 2020 - PresentTysons, Va, UsPublicRelay is the most trusted media analytics solution for communications and marketing professionals at many of the world’s largest brands. Focus on earned media engagement and reputation management to bring more precision to media targeting, helping communications professionals better support strategic business goals for reach, revenue, and reputation. -
Head Of Corporate Marketing & Global CommunicationsVimeo 2020 - 2023New York, Ny, Us -
Chief Communications OfficerConsumer Reports 2017 - 2020Yonkers, Ny, Us- Led communications and brand management for this iconic nonprofit, providing strategic counsel and operational excellence to grow reach, relevance, and revenue; - Guided the agenda for approaching the digital economy, leading a multidisciplinary team across journalism, testing, product, marketing, policy to address pressing and emerging consumer trends and needs on privacy, trust & safety, and related legislation;- Preserved and reinforced the organization’s brand reputation for integrity and independence; ensured readiness for potential reputation management issues. -
Senior Vice President, Global Communications & ContentMonster 2013 - 2017Weston, Ma, Us- Global head of communications.- Managed all communications and change management process for the acquisition of Monster by Randstad (finalized November 2016), from overarching messaging to media and investor strategy.- Reengineered and rebuilt an integrated global 22-person communications organization including an in-house content studio for monster.com and social channels, driving 22% of site traffic (staffing up from 3 to 22 over 18 months).- Revitalized brand for consumer consideration and investor confidence by redefining company Purpose, Mission, Vision and Values. -
Senior Vice President, Global Marketing & CommunicationsNielsen 2009 - 2013New York, Ny, Us- Led the global integrated marketing and communications for media measurement business (TV, advertising, mobile, and internet ratings) leading up to and post the company’s $1.9B initial public offering (NYSE:NLSN).- Established and managed a Digital Center of Excellence including social media, influencer relations, and thought leadership initiatives.- Launched NM Incite, a social media intelligence joint venture with McKinsey & Co.- Developed Nielsen Wire Insights, a leading destination for data insights with annual growth of 22% in unique users, 100% in lead generation and 200% in social engagement. -
Vice President, Online CommunicationsAmerican Express 2006 - 2009New York, Ny, Us- Managed day-to-day strategy, operations, governance, staff and budget for external and internal digital channels including the creation of twitter.com/askamex, twitter.com/americanexpress, facebook.com/americanexpress and youtube.com/americanexpress;- Delivered a $6M global intranet redesign, partnering with HR and IT, to boost employee engagement and collaboration;- Counseled senior executives, marketing, investor relations and communications colleagues as subject matter expert in use of digital media to reach important constituencies including journalists, investors, customers and employees. -
Multiple Roles Across Corporate, Internal, And Executive CommunicationsIbm 1998 - 2006Armonk, New York, Ny, Us -
Account ExecutiveRuder Finn 1996 - 1998New York, Ny, Us
Matt Anchin Skills
Matt Anchin Education Details
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American University
Frequently Asked Questions about Matt Anchin
What company does Matt Anchin work for?
Matt Anchin works for 28 Mph
What is Matt Anchin's role at the current company?
Matt Anchin's current role is Managing Principal.
What is Matt Anchin's email address?
Matt Anchin's email address is ma****@****meo.com
What is Matt Anchin's direct phone number?
Matt Anchin's direct phone number is +121292*****
What schools did Matt Anchin attend?
Matt Anchin attended American University.
What skills is Matt Anchin known for?
Matt Anchin has skills like Corporate Communications, Internal Communications, Social Media, Strategic Communications, Marketing Communications, Content Development, Social Media Marketing, Public Relations, Integrated Marketing, Crisis Communications, Digital Marketing, Media Relations.
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