Anchit Chandra Email and Phone Number
Anchit Chandra personal email
- Valid
With over 16 years of experience in sales and marketing across various industries, I am a growth-oriented and data-driven leader who thrives on delivering innovative solutions and creating customer value. As the Head Of Digital Marketing and CRM at Muthoot FinCorp, I am responsible for driving the digital marketing, platform revenue and growth for the fintech arm of Muthoot FinCorp Ltd., one of the largest NBFCs in India.My core competencies include new business development, key account management, vendor relations, category + P&L management, revenue maximisation, GTM for new products and digital marketing. I have successfully launched and scaled multiple businesses and categories in the automobiles, mobility, fintech, e-commerce, quick-commerce and ed-tech sectors, working with established MNCs, NBFCs and startups. Have also co-founded and led a data analytics platform for fleet operators, leveraging my domain expertise in the automotive industry. My mission is to leverage my diverse and rich experience to create value for customers, stakeholders and society by enabling phygital journeys and innovation reach.
Muthoot Fincorp One
View- Website:
- bancointer.com.br
- Employees:
- 7083
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Vice President - Head Of Digital Marketing And CrmMuthoot Fincorp OneBengaluru, Ka, In
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Vice President - Head Of Digital MarketingMuthoot Fincorp One May 2022 - PresentBengaluru, InBuilding growth fundamentals for the Digital Platform at Muthoot FinCorp.Working across Customer Acquisition and Retention, Cross sell, Brand Marketing, Performance Marketing, Product Marketing, Content, PR, Customer Loyalty, Data Science & Analytics and Customer Support. -
Head - Revenue And Planning : Ola DashOla Oct 2021 - May 2022Bengaluru, Karnataka, InLaunched and scaled the quick commerce and foods business from 0 to 50k Orders per day on the Ola app. -
Head - Last Mile DeliveryOla Jun 2021 - Nov 2021Bengaluru, Karnataka, InBuilt and launched the Last Mile Delivery capability on the Ola platform.
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Head: India - CategoriesOla Jul 2020 - Jun 2021Bengaluru, Karnataka, InGrowth leader for Auto, Bike, Outstation & Rental categories for the India Mobility businessProgram Leader, International expansion for Mobility.
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Category ManagerOla Jul 2019 - Jun 2020Bengaluru, Karnataka, InGrowth leader for Premium Car Categories - Outstation and Rentals
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Co-FounderFleetosmart (Iotat Technologies Pvt. Ltd.) Sep 2017 - Aug 2019Business Modelling Brand MarketingProduct Marketing and PricingStrategic AlliancesFund raisingEnterprise Sales
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Senior Brand Marketing ManagerOla Oct 2016 - Aug 2017Bengaluru, Karnataka, InATL Brand Communication for Ola CabsCampaigns for new initiatives: Ola Auto, Ola Sainik, Ola Play and Ola RentalsLarge scale BTL campaigns for Partner recruitment with 55k+ new partner additionsProduct marketing campaigns leading to adoption of new product features (20+)Social Media and Content management for organic creation of a 30k+ strong partner communityNPS management Loyalty Programs and partner retention with Partner of the Year Awards and Ola Partner’s League with 360 degree Marketing Campaigns engaging more than 300k+ partners with Celebrity endorsementsRetail Identity development and deployment with branding of 100k+ vehicles
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Senior Brand & Product Manager - Motorcycle TyresCeat Tyres Limited Aug 2015 - Oct 2016Mumbai, Maharashtra, InP&L management for CEAT Motorcycle tyres business Brand & Product Marketing for CEAT MCY tyresDesign & implementation of the 4P strategy for MCY tyres across BUs (Aftermarket/ OEM / Exports)Launch of Pirelli Motorcycle Tyre range in IndiaLarge scale BTL activations for demand generation New Product Insighting and developmentMarket Research for new concepts and communicationCommunication design, PR & digital presence management for motorcycle tyres businessBrand promotions at national & regional level for consumers pull generation -through sponsorships & eventsDesign & implementation of trade schemes, Supply planning and sales forecasting -
Senior Manager - Retail BusinessCeat Tyres Limited Jun 2013 - Aug 2015Mumbai, Maharashtra, InCharged with bringing a turnaround in the exclusive store business and executing the channel strategy for CEAT Passenger Vehicle tyres, responsibilities included -Business Expansion, Turnover and P&L achievements for new and Exclusive Channels- CEAT Shoppe & Preferred partnersEcommerce Business development through vendor and inventory management. Partnered with leading portals like Snapdeal/ChangeMyTyre.com/ Amazon & FlipkartSame Store growth and profitability for offline storesMarketing Plan formulation and execution (ATL/BTL)Sponsorhip & Events - In film branding/ IPL/ CEAT Cricket RatingsCRM deployment and monitoringRetail design - Development of new Retail design for CEAT Shoppes/ MBOs/SIS for retail based on competitive benchmarking and insights. Also, developed detailed retail identity guidelines. Training and Capability building programs deployment for channel partnersChannel innovation – creation of new retail formats and business modelsMarket Research on Shopper Behaviour and Consumer insights through U&A, Brand track implementation and Dealer satisfaction surveys
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National Sales Head - Franchisee BusinessMexus Education Pvt Ltd Dec 2011 - Jun 2013Mumbai, Maharashtra, InFranchising, Promotions and Strategic tie-ups1. Product design and innovation: Adaption of existing franchisee models to suit customer needs, creating new franchisee and channel partner formats along with changes to product offerings2. National Sales Management a. Franchisee Acquisition b. Franchise centre activations c. Revenue Maximisation from existing franchisees3. Training and Recruitment: Active involvement in recruitment processes and training of new employees4. Team Management: Managed a 30 members strong sales team with responsibility for their performance, incentive structures and grievance handling5. Franchisee Management: Management of day to day franchisee business for over 280 franchisees along with initial signup formalities, induction and activation -
Zonal Sales Manager - Gujarat, Mp, Wb, Orissa & North EastMexus Education Pvt Ltd Jan 2011 - Dec 2011Mumbai, Maharashtra, InFranchising, Retail Sales and Promotions 1.Zonal Sales: Planning and monitoring of daily sales activities Team management for both employees and partners Responsible for maintaining relationships with key clients 2.Franchisee Acquisition: Responsible for acquisition planning, lead generation and management, closing deals with prospects.3.Zonal Marketing: Responsibility for planning and implementing marketing plans and promotions. Allocation and disbursal of budgets for geographies and activities Launch planning for new centres ATL: Negotiate, plan and buy media for local and state level campaigns BTL: Design and implement on field promotions and activities for consumer engagement4.Recruitment: Routinely involved in recruitment of Regional and Assistant Managers for the Franchising and Retail vertical for selecting profiles, conducting interviews and post selection process.5.Training and Mentoring: Remotely manage a team of over 50 partners, 6 Regional managers and 8 executives.
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Manager - Marketing And SalesIms Learning Resources Feb 2010 - Jan 2011Mumbai, Maharastra, In1.New Product design and innovation 2.Product lifecycle planning and positioning3.Communication design across product groups4.BTL activity development, design and implementation5.Driving product revenues through new variants and promotional campaigns6.Design and execution of promotion schemes to increase the brand visibility 7.Management of Online and social media initiatives -
Management TraineeCastrol Jun 2008 - Aug 2009Pangbourne, Berkshire, GbManagement Trainee and program manager, worked on1. Rural Marketing Strategy for Motorcycle oils2. Optimising CFA SLAs3. Revision of channel offering for Castrol Bike points -
Marketing InternTata Motors Apr 2007 - May 2007Pune, Maharashtra, InEstablished a Positioning statement for Fiat Palio Stile and evaluated media and communications strategy.
Anchit Chandra Skills
Anchit Chandra Education Details
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Symbiosis Institute Of Business Management, PuneMarketing -
10Xer ClubMarketing Accelerator
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Xlri JamshedpurDigital Marketing
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Rajiv Gandhi Prodyogiki VishwavidyalayaIntrumentation & Control
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Jawaharlal Nehru School, Bhopal
Frequently Asked Questions about Anchit Chandra
What company does Anchit Chandra work for?
Anchit Chandra works for Muthoot Fincorp One
What is Anchit Chandra's role at the current company?
Anchit Chandra's current role is Vice President - Head of Digital Marketing and CRM.
What is Anchit Chandra's email address?
Anchit Chandra's email address is nc****@****ail.com
What schools did Anchit Chandra attend?
Anchit Chandra attended Symbiosis Institute Of Business Management, Pune, 10xer Club, Xlri Jamshedpur, Rajiv Gandhi Prodyogiki Vishwavidyalaya, Jawaharlal Nehru School, Bhopal.
What skills is Anchit Chandra known for?
Anchit Chandra has skills like Team Management, Marketing Strategy, Marketing, Market Research, Strategy, Crm, Business Development, Sales Operations, Sales Management, Management, Team Building, Product Development.
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