Anchit Chandra Email & Phone Number

Bengaluru, Ka, In

Bengaluru, In

Building growth fundamentals for the Digital Platform at Muthoot FinCorp.Working across Customer Acquisition and Retention, Cross sell, Brand Marketing, Performance Marketing, Product Marketing, Content, PR, Customer Loyalty, Data Science & Analytics and Customer Support.

Bengaluru, Karnataka, In

Launched and scaled the quick commerce and foods business from 0 to 50k Orders per day on the Ola app.

Bengaluru, Karnataka, In

Built and launched the Last Mile Delivery capability on the Ola platform.

Bengaluru, Karnataka, In

Growth leader for Auto, Bike, Outstation & Rental categories for the India Mobility businessProgram Leader, International expansion for Mobility.

Bengaluru, Karnataka, In

Growth leader for Premium Car Categories - Outstation and Rentals

Business Modelling Brand MarketingProduct Marketing and PricingStrategic AlliancesFund raisingEnterprise Sales

Bengaluru, Karnataka, In

ATL Brand Communication for Ola CabsCampaigns for new initiatives: Ola Auto, Ola Sainik, Ola Play and Ola RentalsLarge scale BTL campaigns for Partner recruitment with 55k+ new partner additionsProduct marketing campaigns leading to adoption of new product features (20+)Social Media and Content management for organic creation of a 30k+ strong partner communityNPS management Loyalty Programs and partner retention with Partner of the Year Awards and Ola Partner’s League with 360 degree Marketing Campaigns engaging more than 300k+ partners with Celebrity endorsementsRetail Identity development and deployment with branding of 100k+ vehicles

Mumbai, Maharashtra, In

P&L management for CEAT Motorcycle tyres business Brand & Product Marketing for CEAT MCY tyresDesign & implementation of the 4P strategy for MCY tyres across BUs (Aftermarket/ OEM / Exports)Launch of Pirelli Motorcycle Tyre range in IndiaLarge scale BTL activations for demand generation New Product Insighting and developmentMarket Research for new concepts and communicationCommunication design, PR & digital presence management for motorcycle tyres businessBrand promotions at national & regional level for consumers pull generation -through sponsorships & eventsDesign & implementation of trade schemes, Supply planning and sales forecasting

Mumbai, Maharashtra, In

Charged with bringing a turnaround in the exclusive store business and executing the channel strategy for CEAT Passenger Vehicle tyres, responsibilities included -Business Expansion, Turnover and P&L achievements for new and Exclusive Channels- CEAT Shoppe & Preferred partnersEcommerce Business development through vendor and inventory management. Partnered with leading portals like Snapdeal/ChangeMyTyre.com/ Amazon & FlipkartSame Store growth and profitability for offline storesMarketing Plan formulation and execution (ATL/BTL)Sponsorhip & Events - In film branding/ IPL/ CEAT Cricket RatingsCRM deployment and monitoringRetail design - Development of new Retail design for CEAT Shoppes/ MBOs/SIS for retail based on competitive benchmarking and insights. Also, developed detailed retail identity guidelines. Training and Capability building programs deployment for channel partnersChannel innovation – creation of new retail formats and business modelsMarket Research on Shopper Behaviour and Consumer insights through U&A, Brand track implementation and Dealer satisfaction surveys

Mumbai, Maharashtra, In

Franchising, Promotions and Strategic tie-ups1. Product design and innovation: Adaption of existing franchisee models to suit customer needs, creating new franchisee and channel partner formats along with changes to product offerings2. National Sales Management a. Franchisee Acquisition b. Franchise centre activations c. Revenue Maximisation from existing franchisees3. Training and Recruitment: Active involvement in recruitment processes and training of new employees4. Team Management: Managed a 30 members strong sales team with responsibility for their performance, incentive structures and grievance handling5. Franchisee Management: Management of day to day franchisee business for over 280 franchisees along with initial signup formalities, induction and activation

Mumbai, Maharashtra, In

Franchising, Retail Sales and Promotions 1.Zonal Sales: Planning and monitoring of daily sales activities Team management for both employees and partners Responsible for maintaining relationships with key clients 2.Franchisee Acquisition: Responsible for acquisition planning, lead generation and management, closing deals with prospects.3.Zonal Marketing: Responsibility for planning and implementing marketing plans and promotions. Allocation and disbursal of budgets for geographies and activities Launch planning for new centres ATL: Negotiate, plan and buy media for local and state level campaigns BTL: Design and implement on field promotions and activities for consumer engagement4.Recruitment: Routinely involved in recruitment of Regional and Assistant Managers for the Franchising and Retail vertical for selecting profiles, conducting interviews and post selection process.5.Training and Mentoring: Remotely manage a team of over 50 partners, 6 Regional managers and 8 executives.

Mumbai, Maharastra, In

1.New Product design and innovation 2.Product lifecycle planning and positioning3.Communication design across product groups4.BTL activity development, design and implementation5.Driving product revenues through new variants and promotional campaigns6.Design and execution of promotion schemes to increase the brand visibility 7.Management of Online and social media initiatives

Pangbourne, Berkshire, Gb

Management Trainee and program manager, worked on1. Rural Marketing Strategy for Motorcycle oils2. Optimising CFA SLAs3. Revision of channel offering for Castrol Bike points

Pune, Maharashtra, In

Established a Positioning statement for Fiat Palio Stile and evaluated media and communications strategy.

Mba, Marketing

Marketing Accelerator

Executive Certification Program, Digital Marketing

B.E., Intrumentation & Control

Education record