Amy Connell Email & Phone Number

Colorado

Extensive experience helping companies navigate complex market and competitive landscapes to identify white-space opportunities, capture core assets and benefits, and develop compelling positioning and content that generates interest. Available for short-term writing engagements, or longer-term, strategic projects to supplement current marketing resources, set up a new marketing function or department, or take existing marketing efforts to the next level. Tech Marketing Competencies:• B2B Technology and business services• IT Management• Cloud-based systems and services • Enterprise software • Marketing automation• Point-of-Care medical devices, diagnostics, and treatment (veterinary)

Virtual

• Served in various marketing leadership roles during 6+ years as employee and consultant, most recently as Senior Director of Services and Solutions Marketing for Manufacturing & Logistics/Energy & Utilities business unit.• Previously served as marketing lead and strategic advisor for IT Infrastructure Services, SAP, Oracle, Alliances, and Cloud business units, and provided Field Marketing leadership in social media marketing.• Provided strategic leadership to company's new product ventures, advising on positioning, messaging, pricing, internal and external outreach (including traditional, online, email and social media), and channel opportunities. Developed in-bound and out-bound launch plans, customer and channel-facing collateral, and product micro-sites within strict lean budget constraints.

Loveland, Co

Managed team of senior marketing and veterinary professionals responsible for Product Marketing, Marketing Communications, and Fulfillment at Heska, a leading supplier of veterinary point-of-care diagnostics and treatments.

Virtual

One-person department responsible for all aspects of corporate marketing, product marketing, and services marketing for IT Management software and services provider. Specific responsibilities included website development and SEO, collateral, PR/AR, partner marketing, and event management. Managed team of external marketing contractors and vendors. (Otherwise, would have been very tired or superwoman.)

Fort Collins, Co

Progressive experience beginning with leadership of OpenView Storage Management Software unit, and advancing to global responsibility for outbound marketing spanning HP's entire enterprise software business unit (IT management and telecommunications software portfolio). Managed team of senior professionals and contributed, hands-on, to marketing communications strategy and content.

Mba, 5Th In Graduating Class

Ba, English And Fine Arts, Cum Laude