Andrea Mercer

Andrea Mercer Email and Phone Number

VP, Analytics and Data Transformation @ Publicis Collective
Saint Johns, MI, US
Andrea Mercer's Location
St Johns, Michigan, United States, United States
Andrea Mercer's Contact Details

Andrea Mercer work email

Andrea Mercer personal email

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About Andrea Mercer

I lead a team specializing in marketing attribution, leveraging advanced analytics to inform business strategies. With an emphasis on MMM/MTA and Closed Loop analysis, we provide a comprehensive understanding of customer engagement. Our mission is to harness data-driven insights that enhance marketing efficacy and consumer connections. As a Senior Director of Analytics, I lead the charge in crafting innovative approaches that translate complex data into clear, actionable plans, ensuring that every decision is rooted in solid analytics and contributes to increased customer lifetime value.

Andrea Mercer's Current Company Details
Publicis Collective

Publicis Collective

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VP, Analytics and Data Transformation
Saint Johns, MI, US
Andrea Mercer Work Experience Details
  • Publicis Collective
    Vp, Analytics And Data Transformation
    Publicis Collective
    Saint Johns, Mi, Us
  • Dentsu International
    Senior Director Analytics - General Motors
    Dentsu International Nov 2021 - Present
    Tokyo, Jp
    Advanced analytics, MMM/MTA, and Closed Loop analysis data and strategy lead.
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  • Home Point Financial
    Director Of Analytics - Audience Personalization
    Home Point Financial Nov 2019 - Nov 2021
    Ann Arbor, Michigan, Us
    Stand up a CDP, in combination with the web, testing, and enrichment data to provide a 360 degree view of the customer. Provide granular audience segmentation and insights, and propose meaningful marketing and site actions to increase conversion and customer engagement.
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  • Cooper Tire & Rubber Company Europe Ltd.
    Customer Relationship Management Lead
    Cooper Tire & Rubber Company Europe Ltd. Sep 2018 - Nov 2019
    Melksham, England, Gb
    Serve as Consumer Relationship Management SME and develop data driven CRM strategies from ground up in order to properly target and optimize our consumers experience and increase lifetime value. Oversee the design and content delivery at relevant touch points to enhance the consumer journey. Drive innovation, content strategy, targeting, personalization and experimentation as it relates to digital CRM.
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  • Merkle
    Senior Manager - Marketing Insights And Analytics
    Merkle Apr 2017 - Sep 2018
    Columbia, Md, Us
    Work with Stellantis to guide strategic and programmatic analytics development across 2,600 websites. Recognize improvement opportunities with an emphasis on a seamless digital customer journey. Educate clients on best practices and create standardized metrics and KPIs based on Global Digital Marketing business objectives.
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  • Merkle
    Lead Analyst - Ram Trucks
    Merkle Dec 2015 - Apr 2017
    Columbia, Md, Us
    Evaluate and report out on website customer experience for Ram Trucks Tier 1 and 2 sites looking for opportunities for improvements and A/B Testing that will increase visitor engagement or elevate pain points and ultimately increase ROI.
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  • Team Detroit
    Senior Analyst
    Team Detroit Jul 2014 - Dec 2015
    Detroit, Mi, Us
    Team with Ford and Lincoln to identify digital marketing goals that fit the brand objectives and bring the best ROI
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  • Foresee
    Customer Experience Analyst Ii
    Foresee Jul 2013 - Jul 2014
    Ann Arbor, Michigan, Us
    Creating & Managing Multi-Channel (Web, Mobile / App, Customer Contact Center, In-Store) Customer Experience Surveys
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  • Materialise
    Clinical Engineer-Analyst
    Materialise Sep 2010 - Jul 2013
    Leuven, Belgium, Be
    Data Analysis & Trend Reporting (Sales and Internal)Audits & Process Analyses on Behalf of Product and Development TeamRoot Cause and Risk Analyses
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  • University Of Michigan
    Research Assistant
    University Of Michigan May 2008 - May 2010
    Ann Arbor, Michigan, Us
    Statistical Analysis & Experiment DesignMeta-Analysis, Indexing Study Results Reporting & Recommendations
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Andrea Mercer Education Details

  • University Of Michigan
    University Of Michigan
    Clinical Psychology

Frequently Asked Questions about Andrea Mercer

What company does Andrea Mercer work for?

Andrea Mercer works for Publicis Collective

What is Andrea Mercer's role at the current company?

Andrea Mercer's current role is VP, Analytics and Data Transformation.

What is Andrea Mercer's email address?

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What is Andrea Mercer's direct phone number?

Andrea Mercer's direct phone number is +142524*****

What schools did Andrea Mercer attend?

Andrea Mercer attended University Of Michigan.

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