- Knowledge of e-commerce, sales, digital marketing and project management.- Knowledge of business acumen, business economics, business law and business development.- Skills in planning, implementing and evaluating digital sales-/marketing activities and projects based on the requirements of profitability and customer satisfaction.- Skills in different parts of the sales process involved in e-commerce, as in encouraging online traffic and in implementing different and coordinated channels (omnichannel approach).- Skills in managing web development work based on user experience.- Skills in negotiation, procurement and evaluating different systems and features for e-commerce solutions.- Skills in implementing analyses, designing strategies and activities, and determining content, and in conducting marketing via digital channels and social media.- Skills in sales through e-commerce and digital marketing, in accordance with Swedish and international legislation concerning distance selling law, market law, and other relevant legislation.- Skills in drafting cost-benefit estimates, budgets and bids, in carrying out negotiations, and in entering into legally correct business agreements.- Skills in methods, models and tools for participating in strategic and operational business development work.- Competence to perform qualified sales and marketing tasks related to e-commerce and digital marketing.- Competence to be responsible for the planning, implementation and evaluation of e-commerce development projects and sales and marketing activities using digital and social media platforms.- Competence to independently and collaboratively analyze and evaluate different sales strategies and to provide well-founded proposals in complex decision-making processes and business situations.- Competence to develop strategic and long-term customer relationships in consumer and business markets, with professional responsibility for customer value, customer experience, profitability and business development.