Anda Chang Email & Phone Number

Taipei City, Taiwan

Taipei City, Taiwan

Taipei City, Taiwan

• Member of top management.• Consumer Engagement: including user acquisition and activation, website and in-app traffic optimization. - Performance marketing through commission channels - Traffic alliance with leading convenient stores, banks, telecoms and streaming media platforms.• Payment Product Management: - Create unique automatic order and payment system for cross-border e-commerce - Create unique one-step credit card payment for cross-store orders - Partner with leading banks to offer emerging payment, loan and insurance services for e-commerce operation.

Taipei

Team buildup, regulation study, business planning, service marketing, strategic alliance with financial institutions and channel partners.▪ Leading market share and active users of mobile Easycard and co-branded credit card. Build up efficient ecosystem by integrating telecom KYC platform and service processes with Easycard, iPass, UUPON, Fubon Bank, twMP and Mastercard.▪ Build up the big data analysis platform and launch co-branded membership program with FamilyMart. Increase 200% consumption amount of co-branded members by precision marketing with mutual data and channel resources. Continuously partner with channel partners to build up a solid payment and membership ecosystem.

Taipei

▪ Business development with Cloud Gaming solution & service to MNO in Greater China.▪ Scope business model and marketing plan with carriers▪ Manage project scope and lead project PM for project deployment and service maintenance

台灣 Taipei City 台北

▪ Work out new product strategy and engage internal resources/ external strategic partners for technology acquisition and joint product & business development▪ Focus product at Smart Antenna Solution, Smart Grid and Home Automation.▪ Gain new manufacturing customers with innovative Smart Antenna Solution.

Taipei

▪ Involve in setting up a new Internet Service BU for this manufacturing company.▪ Acquire Goosean New Media Inc. to get P2P video streaming technology. Launch SnugTV Internet live TV services and acquire more than 100k registers within one year.▪ Launch “HomeFree”, the world 1st Network TV box for iPad, and win the “Award of Taiwan Excellence product

Taipei

• Head of LCD-TV business planning department - Global buisness planning and perofrmance review • Business Line Manager of MP3 player, Digital Camera, LCD-TV1) Manage business lines of MP3 player, digital camera and LCD-TV2) MP3 player, digital camera：Modify product portfolio and lead to setup BenQ Digital Flagship Stores in major IT shopping malls. Win top 3 market share of MP3 player and 200% revenue growth of digital camera in China.3) LCD-TV：Aggressively change distribution model in China. Open 100+ own brand LCD-TV stores in one year and build up a sales team with 120 employees. Revenue increased 300% while price increased 15% and gross profit increased 10%.• Product Manager of MP3 player 1) Develop new product line of MP3 player. In charge of product planning, life cycle management and marketing strategies, including QMusic online music service and endorsement marketing (MayDay, Jolin Tsai). The most profitable product line of BenQ in the 1st launch year. 2) Establish BenQ own-brand outsourcing management system of design and manufacturing. Build up new ODM relationship with Inventec, Lite-On and True.

Taiwan

• Lead product marketing and pre-sales department. Launch e-Procurement, e-Marketplace and e-HR Solutions. Gain 100+ new corporate clients within 3 years.• Prepare business proposal and raise capital of NTD 300 million at the price of NTD 85 per share• Act as an e-commerce consultant and instructor for Ministry of Economic Affairs, Ministry of Labor and Taipei Computer Association.

Master Of Business Administration (Mba), International Business

B.S., International Business