Develop and deliver strategies to drive profitable sales through the marketplace.Lead Email & SMS strategy and execution. Create and align marketing projects to improve the efficacy of on-site conversion growth, partnering with Creative, Product Development, Operations, Customer Service, Channels, and LocalizationCreate and manage Multi-arm bandit testing strategy across platform, monitor metrics, inform A/B tests, and site updates to balance margin and conversion rate goalsDirect on-site merchandising to build high converting consumer conversion funnels focused on reaching incremental audiences with contextual product selectionsLead efforts to define customer segments and select, develop, and evaluate methods to activate those segments within the marketplace

• Analyze emerging industry trends, expansion opportunities, competitive threats, viability of outside business partners, internal business performance and business process improvement• Recommends expansion opportunities for internal business performance improvement, business process improvement, and viability of financial plans• Identify and provide insights into organizational challenges to drive resolution to allow for the team to effectively operate at global scale across multiple disciplines• Partner with other Expedia strategy leads to incorporate learnings and Expedia’s current operational plan• Collaborate with other Expedia teams and functional areas to implement innovative projects and business initiatives aimed at building a strong market presence, merchandising, and attractive value propositions• Collaborate with our finance partners to ensure we are hitting marketing goals as planned through forecasting cycles• Determine needed areas of focus to ensure we have alignment across merchandising initiatives. Jump in as a third-party consultant to ensure we are moving the initiative forward and inline with our strategic objectives. • Lead and moderate path to resolution when a clear decision is required• Manage Headcount and Business Operations for organization• Implemented OKR(Objective/Key Results goal methodology) functionality into Global Marketing Organization• Advise on OKR implementation and procedures at an overall company level • Strategic advisor and counsel to VP Global Merchandising and Sr Directors of Loyalty, Merchandising and Programmatic Advertising Teams• Identify issues that areas barriers to the organization operating at maximum effectiveness and implement needed changes/processes• Implemented organizational feedback structure, launched training and education series, empowered the team to create career development plans• Lead Quarterly Business Reviews

• Strategic advisor and counsel to VP Global Merchandising and Sr Directors of Loyalty, Merchandising and Programmatic Advertising Teams• Manage Headcount and Business Operations for organization• Identify issues that areas barriers to the organization operating at maximum effectiveness and implement needed changes/processes• Implemented organizational feedback structure, launched training and education series, empowered the team to create career development plans

Led planning, developed business cases and prioritization of high value opportunities, execution and optimization of Member Deals programs for global points-of-sale, including a|b testing development and prioritization with product, engineering, key marketing channels, regional managers and creating brand differentiation.• Grew program across 10 brands and over 50 points of sale globally, representing over $3B in annual revenue across three core lines of business. • Increased repeat transactions by 150% and gross profit by 230%. Grew Hotel participation by 455%. Increased Member Deals RN share from 12% to 20%

Owned the strategy and execution for all site promotional events from initial concept through to launch and post-mortem analysis. Optimized promotions to achieve annual revenue goals by leveraging analytical insights, collaborating with cross-functional teams, creating operational process efficiencies and developing solutions to meet the needs of customers, advertisers and supply partners. • Developed and executed the strategy for all sitewide, flash and mobile promotions, optimizing continually for order conversion impact, market performance and sponsorship maximization• Managed US marketing and promotions calendar, coordinating with marketing, PR, loyalty, email and global merchandising teams• Drove technical solutions to improve merchandising tools and capabilities• Lead and developed analysis of key promotions and initiatives to improve performance against financial goals• Provided regular reporting on campaign performance to various business stakeholders.