Andeline Sim Email & Phone Number

Singapore

- Developed 360 integrated marketing and communication plans for assigned university portfolios, encompassing online & offline advertising and events aimed at generating leads.- Executed and optimised marketing and communication plans, working closely with internal and external stakeholders to increase engagement and save costs.- Managed agencies to ensure quality, timely and cost-effective delivery.- Oversaw accurate and consistent application across all marketing and communication channels, including copy vetting, editing and writing, enhancing brand recognition.- Contributed to Kaplan's brand building efforts through effective content marketing and coming up with campaign ideas.- Collaborated with internal teams and external partners to enhance engagement, utilizing digital marketing strategies across social media, email, and paid channels.- Co-led the planning, conceptualising and implementation of various events such as Kaplan Open House.

Singapore

· Involved in conceptualising and execution of event and marketing campaigns till completion to achieve campaign objectives.· Plan, organise and manage advertising and promotional activities to increase campaign awareness.· Built strong brand awareness through Google Ads, Meta Business Suite, other digital and traditional platforms.· Optimised Google Search Ads through the addition of keywords, responsive search ads and extensions.· Developed partnerships with external advertising agencies, suppliers and vendors.· Worked with in-house graphic designers to develop collaterals for campaigns and events.· Designed digital collaterals with Canva.

Bachelor'S Degree, Business Administration And Management, General

Retail Management