Driving the definition and execution of strategic organizational initiatives, including audience-side monetization opportunities, for Verizon Media's brands outside of the US including HuffPost and Yahoo.

My role is responsible for leading a multi-disciplinary team of product, UX, audience and editorial specialists that ensure the growth and profitability of the all the consumer media activities for AOL across EMEA. Brands include HuffPost, AOL and Engadget. I work very closely with the commercial, business development and planning teams at AOL to deliver our targets and have overall P&L responsibility for AOL’s media business. Key KPIs are audience growth, revenue growth and cost… Show more My role is responsible for leading a multi-disciplinary team of product, UX, audience and editorial specialists that ensure the growth and profitability of the all the consumer media activities for AOL across EMEA. Brands include HuffPost, AOL and Engadget. I work very closely with the commercial, business development and planning teams at AOL to deliver our targets and have overall P&L responsibility for AOL’s media business. Key KPIs are audience growth, revenue growth and cost managementKey responsibilities:• Product strategy for the media portfolio including product definition, marketing, audience insight and definition, value proposition, channel and distribution strategy• Helping define editorial and audience strategy – identifying opportunities for growth and efficiency• Negotiating with and managing a range of commercial and strategic partners that deliver content, features and audience engagement• Working cross-functionally to define and create commercial strategy for all of our brands• Ensuring our brands remain at the forefront of industry trends around audience acquisition, content creation and distribution, monetisation and user experience• Driving profitability, defining investment cases and growing skills and experience in my teamSome recent highlights • Initiated and delivered a strategy to rapidly test a series of new commercially focussed and audience led sub-brands designed to deliver incremental audience and revenue opportunities• Successful negotiation and delivery of key strategic partnership that delivered a 20% increase in ad revenue• Significant growth of revenue on Engadget UK – including launching the first native campaigns, and a number of original video series – including “TechHunters” and “Citizen Mars”• Reviewed and reset AOL’s video strategy – working with production, editorial and commercial teams to build a plan for continued growth in the face of rapidly shifting market dynamics Show less

I am responsible for leading the product, audience & commercial strategies across all the consumer media activities for AOL in the UK, plus core components across Europe. Brands include the Huffington Post, Engadget and AOL. Key KPIs are audience growth, revenue growth and cost management. I work very closely with the commercial, business development and planning teams at AOL to deliver our targets and have overall P&L responsibility for AOL’s media business.

In my latest role at AOL I have added responsibility for the overall product team and strategy, working across the AOL Brand portfolio as well as remaining responsible for the AOL Services business line.

Promoted to Director, I added responsibility for AOL email, the AOL Homepage editorial team and all of AOL’s e-commerce activities across the region while retaining the Search and Homepage portfolio.

Took additional responsibility for the AOL Homepages business across Europe in mid 2012. Serving a combined audience in excess of 10m UVs, and delivering a significant proportion of total AOL revenues, this is a very high profile role. I am a key member of the AOL Europe team and regularly interact with senior management in the UK and US.

Promoted to Head of Search in April 2012, I took full ownership of the P&L of the Search business across Europe, with responsibility for a revenue target of £40m+. I managed a team of 5 people across Europe, with regular interaction with counterparts in the US

Reporting to the Head of Search, EU I was responsible for the strategic direction, development and performance of AOL Search and eCommerce in Europe

Product Manager/Consultant for search services within a large multinational publishing organsiation. Liaise and consult with a large number of stakeholders at different levels within the company. Responsible for search implementations on 100+ sites together with index quality, search relevance and content management of RB Search products. Provide general strategic support and direction related to all aspects of the company’s core search technology

Product development, revenue growth, web site UI and back-office production system development. Manage team of researchers creating content for a range of database products.