Europe´s leading provider of complete safety and security solutions for homes and businesses.Operating since 1989, with almost 1.5 million customers, more than 6,000 employees and running operations in 10 countries.Customer Loyalty Manager, reporting to the South Platform (South of Europe and Latinamerica) CEO and COO, with great influence in the entire customer lifecycle:- Customer Acquisition. ROI and churn based analysis to identify most profitable customer segments and direct the acquisition efforts of the company.- Segmented Contact Plan. Definition of a multichannel segmented contact plan to reinforce and increase service value perception.- Pricing Strategy. Customer base ARPU periodic review. Identification of highest churn risk customer segments and service vs price ceilings.- NPS. Measurement and analysis of customer promotion and detraction as key drivers of profitable and sustainable growth for the company.- Retention. Head of the retention unit, both phone and field. Churn root cause specialization, retention offers management, retention strategy definition.- Customer Reconnection Strategy. Use of cancelled customers database as a source of new sales leads generation.TMK and field force management, avoiding high churn risk prospection.

Third largest European Hotel Chain, with more than 330 properties in 21 countries (Europe, Africa and America). Listed in the IBEX-35 of the Spanish Stock Exchange. Corporate Sales & MKT Departments.Main responsibilities:- Collection and analysis of internal and market information to define the Corporation Marketing Strategy on the Leisure Segment. - Definition and execution of direct marketing actions to increase leisure segment sales. Supervision of direct marketing activities on all NH International Business Units.- Support to the Corporate Sales Department on sales goals definition and market segmentation to refine the company’s sales force structure.- Development of electronic sales applications (Sales CRM, Sales Data mart, and Sales Budgeting). Worldwide Sales Force training on this tools.- Supervision of the implementation and follow-up on results of the sales agreements signed with different organizations (companies, agencies, tour-operators, etc…). - Definition the Up & Cross sell corporate goals and compensation schemes for the sales force.- CRM database data quality responsible.

Start up Telecommunication Operator. LMDS technology licences in 7 European countries, participated by Comcast, JP Morgan, ACS and Bankinter. Carrier Sales Department, working as Carriers Sales Representative:Main responsibilities:- Selection and deal negotiation with Operators on the acquisition of telecommunication services for Broadnet’s own infrastructure (backbone, IP transit...). - Account Management of national and international carriers, selling Broadnet´s telecommunication services (access, IP transit, hosting, housing…). - Business Development with company shareholders (ACS, Bankinter, JP Morgan, Corporación Financiera Alba...).

Telecommunication Network equipment manufacturer. 79.000 employees and Operations in 130 countries. Intelligent Network excellence centre sited in Tres Cantos (Spain). Intelligent Network Unit, working as Tier III Customer Technical Support Engineer:Main responsibilities:- Coordination and execution of maintenance tasks for EMEA customers. Telefónica, Retevisión, Telecom Italia, DTMS, Energis, Omnitel, E-Plus and Saudi Telecom. - Responsible for Tier III (highest level) technical support for Intelligent Network Services for Irish Telecom Operator Meteor, supervising maintenance tasks executed by the level II support team (Local Field Support).

Largest Spanish Financial Group with more than 95.000 employees and 35 million customers in 32 countries.Virtual Financial Services Department, working as Internet Banking Services Developer.Main projects:- Development and maintenance of the transactional websites of the group’s three main firms (Argentaria, BBVA and Uno-e). - Supervision of the external development teams involved in the creation of a WAP - based application to access financial services through mobile handsets.