The last 22 years as an Area Sales Manager, Key Account Manager, Trader and Global Sales Manager, my main responsibilities has been to develop new sales and worldwide sourcing of frozen and chilled foods(FMCG) to retail, food service and production. I have implemented sales of both private label brands and fair market value products of a large variety. Also developed and managed many current relationships with Scandinavian category buyers and worldwide suppliers. Typically I have participated in developing and optimizing the full supply chain, with the purpose of optimizing profits for all parties. I have gained great analytical and global experience in spotting profitable opportunities and adapting custom made product demands with my employer’s strongest assets and strategies. I have obtained a wide products, packing and value adding experience within : frozen and chilled Meats, Seafood, fish, poultry, game, fruit and vegetables, convenience and most types of product you will find in supermarkets.