I am very curious about people and their behaviours as consumers. Therefore working with pulling useful insights from data is a great passion of mine. I am studying a Master of Science in Economic Marketing (EMF) at Copenhagen Business School, learning useful skills for understanding consumer behavior, analysing data, building brand & marketing strategy.I also work part time at Ipsos Denmark, in their Brand Health Tracking department, where we conduct market research, to gather customer insights for some of the biggest businesses in Denmark. Here i get insights into the whole process from marketing research to data analysis to customer insights and communicating these to the clients to help build marketing & brand strategy.