With a deep-seated passion for baking and business development, my career spans over several impactful years at Bakels Sweden, where I excel in driving export sales and providing expert technical advice. At the core of my professional ethos is a commitment to cultivating strong relationships and leading teams to success.As the current Area Sales Manager, my role encompasses not just sales strategy execution but also technical consultancy, ensuring customers receive top-notch solutions. My previous tenure as Technical Product Manager honed my skills in launching new products and tapping into fresh markets, solidifying Bakels Sweden as a leader in the food service sector.