Senior Sales and Marketing Manager with 15+ years of experience with a growth-focused approach around research and market analytics. Creating brand awareness, enhancing customer engagement, and driving revenue growth in traditional/digital media advertising and broadcasting industry.● Managed the acceptance and adoption of the Digital Ad Ratings product within the Norwegian market, while acting as product manager.● Achieved revenue growth from zero to meet 80-100% quarterly targets in three years, as per operational planning.● Orchestrated a Nordic-level roll-out, generating approximately $420K USD in additional revenue on the first digital marketing solution across the Swedish, Danish and Norwegian market -a first time achievement for the company.
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Ceo - Business ManagerDakantus+ AsNorway -
Ceo - Business ManagerTheworks As May 2024 - PresentOslo, Norge -
Commercial Leader Nordics A&ANielsen Jul 2023 - Mar 2024Oslo, NorwayI was accountable for overseeing Nielsen's Nordic data and analysis portfolio for key advertisers and agencies. I cultivate client relationships, act as strategic advisor, and identify new opportunities for mutual benefit.The achievements from this role have included the following:• Achieved 90-100% on quarterly targets, as per operational plan.• Orchestrated a Nordic-level deal, generating approximately $420K USD in additional revenue a cross the Swedish, Danish and Norwegian market. -
Dar Cluster Lead NordicsNielsen Jul 2021 - Nov 2023Oslo, NorwayDuring my tenure as a Cluster Lead, I managed Digital Ad Ratings (DAR) product in the Nordics, overseeing sales, client delivery, and a team of 2-5 specialists. The values delivered in this role were:• Achieved revenue growth from zero to meet 80-100% quarterly targets in three years, as per operational planning.• Propelled growth across the Nordics despite resource constraints by introducing a consolidated digital product offering to major media agencies in Norway, Sweden, and Denmark.• Proposed ideas internally to my immediate superiors by obtaining approval and subsequently securing new role as Nordic Manager for digital measurement products, overseeing dedicated team. -
Digital Client ExecutiveNielsen Aug 2018 - Aug 2021Oslo, NorwayAs a Digital Client Executive, I strategically integrated Nielsen Digital Ad Ratings (DAR), the industry standard for digital audience measurement, providing a comprehensive, next-day view of ad audiences across devices. This initiative contributed significantly to Nielsen's mission of understanding and responding to consumer and market trends, enhancing our digital capabilities in the dynamic advertising landscape.A small selection of highlights from this role:•Resolved non-acceptance of tracking tags by one of Norway's largest media companies, deemed with privacy policy.• Influenced Media Companies and joint federation by expanding understanding of tool's compliance with privacy legislation.• Facilitated third-party vendor agreement, while granting permission to measure on all major media companies's websites.• Led resource team, secured quotas, and crafted measurements by adding value for existing clients and generating new business. -
Senior AdvisorResearch And Analysis Of Media Dec 2014 - Aug 2018Oslo Area, NorwayIn this role, I provided validation on advertising effectiveness acrossdigital, print, and alternative media using extensive demographic data andbenchmarking databases.The contributions from this role were:• Successfully renegotiated a pivotal agreement with our largest client by introducing a diversified approach to address differing views on pricing and measurements, resulting in mutual acceptance and sign-off.• Averted potential 10% decrease in total revenue, preserving company's financial stability, and secured extended long-term relationship with client. -
Market AnalystAmedia As Mar 2011 - Dec 2014I analyzed media and market statistics to facilitate informed decision-making for sales and clients. I coordinated national and local advertising sales.Amedia Sales and Market AS has the sales responsibility for all national advertising sales as well as the follow-up responsibility for local advertising sales in the Amedia Group. This means, among other things, the responsibility for the advertising coordination Amedia Marked, which is the country's largest with over 100 newspapers, including Nettavisen. Overall, the interconnection reaches to 2.1 million people in general. Amedia Sales and Market has 100 employees. -
Key Account ManagerMentor Medier As (Økonomisk Rapport) Sep 2008 - Apr 2011Media advisor for key b2B clients advertising in the financial magazine "Økonmisk Rapport" and product owner of the Norwegian additon of the Ecomnomist's annual publication "The World". -
Account ManagerEdda Media Sep 2007 - Aug 2008Account managing and new biz sales of advertisement to b2b clients for Edda Medias (now Amedia) local Newspapers in the Oslo region.
Anders Hartmark Education Details
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Medievitenskap -
Psykologi -
NissVisuell Kommunikasjon Og Digital Foto -
Nordstrand VgsAllmenne, Økonomiske Og Administrative Fag
Frequently Asked Questions about Anders Hartmark
What company does Anders Hartmark work for?
Anders Hartmark works for Dakantus+ As
What is Anders Hartmark's role at the current company?
Anders Hartmark's current role is CEO - Business Manager.
What schools did Anders Hartmark attend?
Anders Hartmark attended Norwegian University Of Science And Technology (Ntnu), Universitetet I Bergen (Uib), Niss, Nordstrand Vgs.
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