Progressed the agent portal from concept to launch, encompassing research, wireframe presentation, and collaboration with designers and product management. Ensured high-quality output through engineering collaboration, addressing design oversights, and refining solutions. Advocated for a cohesive user experience, facilitating consensus among stakeholders. Defined the agent portal's scope through iterative modeling and generated core workflows for a service product. Led user interviews, constructing personas and collaborating on the SureUI design system rollout.Standardized collaborative product development, yielding actionable outcomes. Represented Sureify's design unit at client sites and industry events, fostering connections and innovative solutions. Cultivated cross-product opportunities through internal interactions. Utilized narrative storytelling to educate Sureify stakeholders on design thinking and product development.

Collaborated with Business Development and Product Management stakeholders to conceptualize and formulate design solutions aligning with customer requisites in a legacy sector. Established uniform design terminology spanning an extensive framework encompassing web and mobile, catering to the demands of consumer and corporate users. Delivered a customizable product framework for end users while developing and maintaining a resilient design system across three platforms. Managed and mentored fellow design peers to ensure timeliness and enhance client experience on the platform.

First product hire and core part of the team that raised $8 million in venture funding and was eventually acquired by Hilti for $300 million.Led numerous low-effort, high-impact enhancements to the product including task, worksite and project management redesigns. Expanded the value of architectural plan pins through the addition of markup tools and plan version control.Reduced customer support requests through redesigns to the knowledge base, account management and billing across large companies with multiple concurrent projects.Improved the accessibility of the product through a series of a design adjustments for colorblind users. Ensured high-quality implementation of designs through regular touch points with engineering leadership.Supported customer acquisition efforts with a revamp of the Fieldwire blog, brochure website, customer success case studies, the production of marketing videos and a unified brand.

As a founding designer, I worked closely with the Founder and Head of Growth and Marketing to support different types of campaigns and test the efficacy of different pitches ultimately increasing traffic by 70% through experience optimizations.Directed the transformation of the original WordPress website into an online craft beer marketplace. Streamlined the design of the checkout experience through extensive testing to ensure increased conversion rates. Managed offshore engineering resources to ensure website build quality.Represented the company at various start up events, showcasing our products and acquiring users. Created packaging, labels, and informative inserts for physical products.

Contract designer, worked closely with a small team consisting of a salesman, three engineers, and project manager.Consulted with and interpreted clients needs to produce logos, illustrations, website designs and style guides for multiple renowned restaurants and bars across San Francisco.

As the sole designer on a tight-knit start up of 8 people I contributed to the first iteration of an online supper club marketplace and subsequent data-driven enhancements to the product.Improved the browsing experience by working with offshore engineers to decouple menu and event time, enabling chefs to utilize the website as a portfolio of their recipes and to generate enthusiasm in new markets. Provided revamped designs for the onboarding, booking, and meal creation flows to accommodate this product shift. Ensured high-quality output through daily standups with the engineering team.Supported marketing efforts with the delivery of design collateral ranging from print to email design.

Sole company designer. Worked directly with the VP of product to expand a credit-card based loyalty program into a comprehensive small business analytics dashboard that include social presence, competitor research and market trends. Provided wireframes, finished designs and redlines for said small business dashboard and ensured high-quality implementation through regular partnering with engineering corps. Refactored existing design assets as required to reduce load times by nearly 30% across both the analytics product and externally facing website. Redesigned product marketing website, pitch decks, advertisements and other marketing materials to support multi-channel sales and fundraising efforts.

First design hire. Collaborated extensively with the Founder to devise an efficient experience of news consumption for users with limited time to follow stories. Iterated through product assumptions via user testing using paper-based and low-fidelity clickable prototypes to validate hypotheses and understand user behavior. Conducted analysis of test data to optimize application structure and designed novel components to convey scope of story updates.Established a brand identity across marketing materials, mobile applications and desktop widgets. Provided visuals to accompany content within our off-site explainer widget.

Contributed to a cross-disciplinary team of designers, account executives, developers, content writers and videographers to support client campaigns and software products.Built designs for the development iOS and web applications for clients, including designing a budgeting application from concept to execution. Identified and constructed avenues for gamification within the application to improve user retention. Ensured high-quality implementation of designs by providing redlines and stylesheets to the engineering team.Crafted custom iconography, illustrations, logos, storyboards and motion graphics assets for campaigns aimed at promoting client products.