Anders Loren Email & Phone Number

Melbourne, Australia

Gothenburg, Sweden

MANAGING DIRECTOR (2004 – 2008)Appointed to increase the market volume of luminaries in Sweden for a Norwegian lighting company. Key Responsibilities • Conducting research into construction trends and forecasting.• Creating marketing strategy to establishing contracts with selected lighting wholesale companies in Sweden.• Development of budget and monthly reports for management.• Organisation of and participation in exhibitions in Sweden and Germany to promote commercial / domestic lighting assortment. • Establishment of business relationships to raise the profile in Sweden and Denmark.• Ensured the company’s products met Scandinavian standardsKey Achievements• Established office and warehouse in order to simplify handling for freight forwarders and to optimise supply to local electrical wholesalers.• Created complete layout of warehouse with inbound area, pallet racking, racking for components and showroom.• Scheduled supplies/deliveries in order to achieve high turnover of all stock in the warehouse • Substantially increased turnover from US$20,000 to US$2,740,000 over five years, establishing a niche with electrical wholesalers.• Created an original sophisticated marketing concept, optimising the outcome of sales for architects, electrical consultants, electrical wholesalers and contractors• Organised and participated in various exhibitions in Scandinavia, Germany and China.• Introduced “Climate Analysis” (attitude research) to measure customer satisfaction.• Initiated and successfully promoted a new concept of High Frequency motion sensors which were built into a selected assortment for indoor and outdoor usage.

Gothenburg, Sweden

Key Responsibilities• Supervising of 4 Senior Managers, 6 Managers and 180 employees over 3 shifts.• Liaising with senior management of Volvo and Scania trucks.• Organising and quality assuring of JIT deliveries of plastic components from suppliers in Europe.• Collaborating with suppliers of plastic components to optimise quality output.• Implementing of quality systems - ISO90001 and later QS9000. Key Achievements• Improved processes to increase productivity and secure quality outcome.• Implemented a comprehensive plan securing supplier reaction time in order to deliver key spare parts and components to avoid disruption in production.• Developed fixtures with hinges that allowed larger and more complex components to be surface coated in established processes.• Launched training and education in all aspects of OH&S and other areas for employees.• Recognised for establishing positive relationships with Directors, clients, union representatives, employees and the community.