Oversaw Dell's engagement with the Danish Central Government market, managing hardware, software, cloud, and services. Led a multidisciplinary team of account executives, presales, specialists, inside sales, partner managers, and other essential internal and external resources. Fully responsible for SKI tenders (RFPs) in the central government sector.Achievement:Exceeded the target by 152% in H2 FY23.

Led Dell's initiatives in the Danish municipal market, supervising hardware, software, cloud, and service offerings. Directed a diverse team comprising account executives, presales, specialists, inside sales, partner managers, and other essential internal and external resources. Carried full responsibility for SKI tenders (RFPs) within the municipal sector.Achievements:- Surpassed the target by 144% in H2 FY21 and by 196% in H1 FY22.- Earned recognition as a Top Performer in Central and Northern Europe by Nicolai Moresco, SVP & General Manager.

I managed a private client portfolio and, alongside a colleague, secured a four-year tender with Crayon. I also earned two AWS certifications. Unfortunately, my time there was brief due to being quickly recruited by Dell.

Responsible for renewing Microsoft license agreement in the Enterprise scale space together with the customer, account team (Account Executives, Solution Specialist Professionals, Technical Solution Professionals and Commercials Executives, ATU leader), value-add partners and licensing resellers. Lead negotiator on scale renewals from start to finish, which included orchestration, solution selling and value negotiation with various stakeholders internally and externally. The business implication was a higher renewal recapture rate for FY18 compared to Enterprise.Results: Reached above target in FY19 and FY20

Commercially responsible for half of the country's municipalities and their education area. In addition, I collaborate with the leading suppliers and other key players in the public market in Denmark.On a daily basis, I help my customers streamline their IT investments to make the most of the budgets. Typically, based on dialogue, business case and a concrete strategy/action plan, which helps the municipality with increased productivity for the benefit of the municipality, the employees and not least the citizens.Results: Reached 140 % in FY17

Responsible for driving sales and delivering tailored solutions across Microsoft Business Intelligence, SharePoint, Azure, and CRM platforms. Spearheaded consultancy and service engagements for diverse industries, including financial services (insurance, banking, pensions), telecommunications, manufacturing, and the public sector. Focused on aligning cutting-edge technology with business needs to drive innovation and operational excellence.

Led Sales and Marketing efforts for SolidQ in the Nordic region following the acquisition of Guide-line. Successfully spearheaded the company’s entry into the Norwegian market and played a key role as a member of the Nordic Management Team, driving regional strategy and business growth.

Served as a board member for IAMCP, working closely with fellow board members to develop and implement strategic initiatives. Strengthened the organization’s partnership with Microsoft by driving key projects, securing financial support, addressing member concerns, and enhancing the overall effectiveness and value of the organization.

Co-founder responsible for leading Sales, Marketing, and Partner Relations, successfully establishing a strategic Microsoft partnership and key industry alliances. Spearheaded the launch of proprietary software and expanded operations into the Swedish market. Grew the company from a two-person startup to a ten-member team, culminating in a successful acquisition by SolidQ.