Anders Overstrom Email & Phone Number

Holliston, MA, US

Needham, Massachusetts, United States

Needham, MA/Remote

• Allocated resources across book of business to drive growth and achieve client goals
• Provided guidance on and oversee execution of affiliate strategic plans
• Built and developed client relationships at a senior level
• Led and collaborated on cross-departmental projects
• Managed team of direct reports, supporting career growth while maximizing portfolio revenue

Westborough, MA

• Served as team lead and managed portfolio of 6+ client accounts, consisting of various advertiser verticals and including Fortune 500 and IR 100 companies
• Managed P&L for each assigned account to ensure profitability
• Acted as point of contact for assigned clients, maintained relationships, favorable contacts, and continuously met client expectations
• Identified and acted on opportunities to broker relationships between key clients to improve performance
• Allocated team resources across accounts to ensure efficient delivery of excellent service
• Managed team of direct reports, ensuring business needs were met while providing mentoring and career coaching

Westborough, MA

• Served as team lead and managed portfolio of 7+ client accounts, consisting of various advertiser verticals and including Fortune 500 and IR 100 companies
• Maintained strong client relationships and exceeded expectations through strategic leadership
• Managed P&L for each account to ensure profitability; identified and acted on opportunities between key clients to improve performance and profitability
• Defined strategies, metrics, benchmarks, and objectives to achieve client business and channel goals; presented results in quarterly business reviews
• Supported display, search, email and re-marketing efforts as applicable through programs
• Delegated and supported tasks to internal teams

Westborough, MA

• Maintained program infrastructure for portfolio, including the investigation/resolution of client issues or questions, program audits and updates, recruitment and optimization of partnerships
• Developed and applied program strategies to achieve client goals
• Negotiated and analyzed media opportunities to provide strategic recommendations for investment; facilitated publisher support as needed
• Participated in and lead client business reviews to analyze performance and develop strategies for growth based on identified trends, projections and seasonality
• Reported on program performance per client’s contracted cadence; provided additional analytical and strategic insights as needed
• Supported and presented additional company product offerings and strategic solutions

Westborough, MA

• Assisted in the management of a diverse portfolio of 8+ clients by serving as a point of contact in order to deliver the highest level of customer service, strategy, and ongoing relationship management
• Collaborated with internal team to deliver strategic account planning to achieve and surpass monthly and quarterly goals
• Analyzed key performance metrics and proactively recruit new publishers, as well as optimize existing relationships
• Responsible for generating weekly, bi-weekly and monthly client reports to track performance and maintain affiliate program infrastructure, including but not limited to: loading and maintaining creative assets.
• Created and executed HTML newsletters for email campaigns on behalf of client’s programs
• Developed and executed strategic affiliate recruitment campaigns, domestically and internationally, for multiple clients

Greater Boston Area

• Conducted outreach to alumni and friends of the university to secure new host sponsors for the Sophomore Job Shadow Program.
• Assisted with marketing program to sophomores, reviewing applicant resumes, arranging orientation sessions, and coordinating logistics for shadow days.
• Assisted with matching process, which included coordinating host and student availabilities/schedules, host career field/industry and student’s interest for exploration.
• Aided with all Career Development Center operations as needed, including Majors/Minors Expo, College Majors Handbook, and career workshops/panels.

Greater Boston Area

• Drafted press materials including media advisories, press releases, calendar listings, and photo captions.
• Researched, developed, and followed up on media lists, editorial calendars, social media contacts, and event listings.
• Attended staff meetings, used Vocus to develop media lists, conducted internet research to support client initiatives and events, and aided in clerical work.

Division Of Human Resources

• Designed, distributed, and analyzed surveys and results.
• Wrote short news notifications and email drafts detailing new HR initiatives.
• Worked closely with HR Information Analyst to develop communication strategies/projects for new processes to be implemented campus wide.
• Edited and updated human resources website using content management system.

Master Of Business Administration - Mba, Marketing

Master Of Arts (M.A.), Communications/Public Relations And Advertising

Bachelor Of Arts (B.A.), Communications