Responsible for the Media Sales Operation, including Trading, Business Development and Ad Operations.

Responsible for the business area Media Sales, including Sales Department, Business Development, ¨Trading, Partner Relations, Ad Operations and Marketing.Also a supporting role the Visual Arts Nordic subsidiaries.

Continued development and marketing of Visual Arts programmatic structure. Responsible for internal/external programmatic education and the “go to market plan” the first programmatic DOOH offer on the Nordic market. Initialized and project lead the incorporation of lifestyle data into Visual Arts offer. All inventory was equipped with lifestyle, behavioral and consumption data (Mosaic) in order to create enhance the insights about Visual Arts advertising audience.Also managed… Show more Continued development and marketing of Visual Arts programmatic structure. Responsible for internal/external programmatic education and the “go to market plan” the first programmatic DOOH offer on the Nordic market. Initialized and project lead the incorporation of lifestyle data into Visual Arts offer. All inventory was equipped with lifestyle, behavioral and consumption data (Mosaic) in order to create enhance the insights about Visual Arts advertising audience.Also managed set ups for so-called Trigger data, that was included into the into the programmatic offer in order to optimize relevance for buyers. Represented Visual Art on the Technical Committee of Outdoor Impact. Outdoor Impact is industry body for OOH Media and supplies media buyers with an evaluation model and currency for buying OOH Media.Received the Visual Art “Knowledge” award in 2018. Show less

First responsibility at Visual Art was to set up the first programmatic structure for Digital Out of Home Media in the Nordics. Performed the initial status analysis, formulated demands, initialized a cooperation with AdTech Partner Adform, project lead the implementation of the whole structure. Also managed the setup of a process for Revenue and Yield Management. This came to deliver valuable insights for the Sales Department, that could be broken down to daily actions.

After 20 years within large global corporations, I decided to try my entrepreneurial skills and founded Monkeywrench Consulting (MWC) in 2014. Since my professional background has consisted mainly of roles within Sales and Corporate Management, the business focus as a consultant was obvious – to share experiences with other leaders and entrepreneurs in order to hedge their investments in business development, sales and management. Since early on MWC has been consulted by companies and… Show more After 20 years within large global corporations, I decided to try my entrepreneurial skills and founded Monkeywrench Consulting (MWC) in 2014. Since my professional background has consisted mainly of roles within Sales and Corporate Management, the business focus as a consultant was obvious – to share experiences with other leaders and entrepreneurs in order to hedge their investments in business development, sales and management. Since early on MWC has been consulted by companies and startup operations, in need of perspective on their business/sales strategies, management and projects related to business development. MWC often serves companies with a “health check” in order to identify core business, move non profitable areas and form strategies for business development. MWC has also been consulted on several occasion in different negotiations for media concessions. My industry background comes from the Out of Home Media industry, so I also run a specialist operation within this field - Nordic Out of Home (NOOH). NOOH delivers expertise in order to help companies maximize their investments in Out of Home Media. NOOH has been consulted by several clients throughout the Nordic region with documented extraordinary results.Lately NOOH has been exploring the possibility to bring the online structure for programmatic buying into the Out of Home industry. This has been done on a project basis, with the purpose to drive the Digital Out of Home industry to become more digital. The project is ongoing. Show less

In 2007 I was appointed Managing Director of Kinetic Sweden, with the purpose to launch a Specialist operation within Out of Home Media. The launch was made in tight cooperation with GroupM Sweden and Kinetic International. Kinetic's core business is to service clients (media agencies and advertisers) with media insights, formulize strategies and execute a step by step campaign planning procedure, in order to optimize the clients OoH investments.In 2009 my responsibility… Show more In 2007 I was appointed Managing Director of Kinetic Sweden, with the purpose to launch a Specialist operation within Out of Home Media. The launch was made in tight cooperation with GroupM Sweden and Kinetic International. Kinetic's core business is to service clients (media agencies and advertisers) with media insights, formulize strategies and execute a step by step campaign planning procedure, in order to optimize the clients OoH investments.In 2009 my responsibility expanded to a role as Nordic Managing Director when my commitment also came to include Kinetic Denmark. Through the hubs in Stockholm and Copenhagen we also operated on a project basis in Norway and Finland.The Kinetic teams in Sweden and Denmark included 7 people, OoH Planners and Project Managers. Show less

I managed a Sales Department consisting of 20 people and was responsible for all company revenue.Set up and implemented sales strategies within the company.Was a member of the companies Executive Board.

I managed a Sales Group of 8 sales representatives. The group worked with national sales and was responsible for key clients.Member of Sales Executive Council

Managed 50 key accounts on Swe/Nordic level