2012 – Country Manager Warner Bros Finland• Full P&L responsibility for Warner Bros Home Video • Managing one KAM and one Trade Marketing personnel • Board member of ANGI (Association Nordic Game Industry) 2008 – Sales Manager Warner Bros Interactive Nordic• Full P&L responsibility for Warner Bros games business in Nordics.• Member in management team.• Started up their Games business from scratch.• Manage our biggest Customers in Nordics Gamestop, Game, Webhallen, CDON, Discshop, Blockbuster, TopToy, Spaceworld, Elkjöp, Anttila and distributors.• Manage 8 sales reps and 7 KAM in cooperation with their Country managers.• Increased our sell year on year and always exceeded budget.

2007- Sales Manager Severa Pet Foods AB • Budget and result responsibility for Eucanuba dog food and IAMS cat food business in Sweden.• Managed 8 sales reps• Trained and developed the sales reps in a FMCG’s spirit.• Managed Key Accounts Djurmagazinet and Arken Zoo.

2001-2006 Sales Manager Nordisk Film AB/PlayStation• Budget and result responsibility for PlayStation business in Sweden.• Managed four sales reps and one KAM.• Managed SIBA, Power, OnOff, COOP, ICA, Game Store Group, Gamestop, Ginza, CDON, Discshop and Distributors in Sweden.• Developed a sales force program which was used in all Nordic countries.• Found new ways/channels to sell our products.• Maintained our market leader position even though our new competitor (XBOX) heavily invested in our market

1998-2001 District Manager Stockholm/Norrland TDK• District Manager Stockholm, Uppland, Södermanland and Northern Sweden.• Budget and result responsibility.• Customers were OnOff, SIBA, Elgiganten, Expert, Euronics, AudioVideo, Record shops and some FMCG.• Responsible for one sales rep.• Increased turnover with more then 100%.

1995-1998 Salesrep Stimorol AB (Chewing Gum)• Sales rep Stockholm district• Implemented Category Management• Customers mainly in FMCG• Responsibility for Key Accounts ICA Maxi, COOP Forum and distributors.• Educated new employees• Increased Stimorol’s market share from 45% to 60%.