ORGANIZATIONTech startup building an algorithm to match student groups and later through machine learning help students develop team skills. RESPONSIBILITIESBusiness development, product development, fundraising, sales. RESULTSFunding from Innovationsfonden. Returned all funds because of lack of market validation.LEARNINGSHaving a team with different skills is crucial. Edtech market is difficult to enter as buying decisions are often democratized and slow.

ORGANIZATIONMarketplace for youth jobs (teenage jobs).RESPONSIBILITIES Building, growing and operating the business, including:- Innovation strategy - Lean Startup Framework (build-measure-learn loops) and bootstrapping- Customer and supplier development- Service development- Web platform development- Leadership- Offline marketing (flyers, posters, newspaper adds) - Online marketing (Website, SEO, Adwords, Facebook/Instagram adds)- Online sales- Recruiting and onboarding of new staff (offline and e-learning)- Accounting RESULTSDeveloped a web platform (outsourced), onboarded and managed 50 employees and 100+ customers in 18 months.LEARNINGSEarly go to market speeds up innovation process. Scaling before product-market fit is troublesome. People heavy businesses are vulnerable and expensive on the recruiting and management side. Platform business is a two-sided business that each requires great attention.

ORGANIZATIONHealth company developing and delivering various youth health concepts at a national level within physical and mental health. RESPONSIBILITIESBuilding, growing and operating the business, including:- Innovation strategy - e.g. Design thinking and Business Model Canvas- Partnerships with large national organisations including Pensam, FOA, Dansk Firmaidrætsforbund and Psykiatrifonden- Commercial sponsorships with Garmin, Zennheiser, Kari Traa, Nokia, Ecco and Roland. - Solution selling and inside sales, outside sales and network sales - Fundraising - Steering committee work - Offline marketing (conferences, booth, keynotes, flyers, posters, events, happenings, give aways, articles in magazines) - Online marketing (Facebook, Instagram, Newsletter, LinkedIn, Website) - Leadership, recruiting and HR - Supplier contracts- Budgets and financesRESULTSVarious digital and analog health concepts developed and delivered in the partnership. During the period 25.000 young people on a national level participated in our partnership programmes and sport events. Onboarded 100+ customers and 100+ sport clubs (suppliers of sport activities) + 30 sponsors. Fundraised a larger 1 cifered million amount DKKLEARNINGSCAC was high and demand was mediocre. Not a great cocktail. Partnerships are beneficial to the extent that it either increases profit or decreases costs for both parts. Low frequency of product use cripples the innovation process / build-measure-learn loop. Events are difficult to scale.

ORGANIZATIONTech sidegig. Find and get access to a fitness club anywhere you travelRESPONSIBILITIES Worked on this part time. Was lead on the outsourced IT development onboarding of fitness clubs (used web scraping). RESULTSPlatform prototype build and 2000 fitness clubs in the nordic countries “onboarded”. LEARNINGSSoftware development has been democratized and you can build prototypes for scratch. East european and russian fitness clubs are early adopters - nordic fitness clubs are late majority. If it’s difficult to locate the customer CAC goes through the roof. Couldn't find a growth hack for this and when a competitor gained traction in eastern europe I decided to discontinue the project. ClassPass has since entered the danish market (2019).

ORGANIZATIONPublic High School with 700 students and 100 employees.RESPONSIBILITIESTeaching. Counselling. Coaching the School Basketball Team. Public speaking. Development of various sport concepts and pedagogical concepts. Event planning and execution. Early adoption on Edtech products and coaching of colleagues. RESULTSBuild the first official running club at school level in Denmark. Lead on getting 100 students to participate in a half-marathon hence awarded as “Runner of the Year” in BT halvmarathon.

Idea development and initiation of a formal high school running association, project manager

Website and CMS development company