Anders Widlund Email & Phone Number

Stockholm County, Sweden

Stockholm, Sverige

▪ Led cross-functional brand team with copywriters, CRM managers, PR strategists and content producers, offering mentoring and coaching to build knowledge and skills.▪ Planned and commissioned successful brand campaigns including "Tillsammans igen" and "Rör vid mig", both which won Golden Egg as well as several other industry awards. The TVC "Tillsammans igen" went viral with 1,6 million organic streams and it's soundtrack got 43 million streams, while fundraising increased with 20… Show more ▪ Led cross-functional brand team with copywriters, CRM managers, PR strategists and content producers, offering mentoring and coaching to build knowledge and skills.▪ Planned and commissioned successful brand campaigns including "Tillsammans igen" and "Rör vid mig", both which won Golden Egg as well as several other industry awards. The TVC "Tillsammans igen" went viral with 1,6 million organic streams and it's soundtrack got 43 million streams, while fundraising increased with 20 percent▪ Planned and executed complex, omni-channel campaigns such as Sweden's biggest fundraising campaign, the Pink Ribbon and live TV gala "Tillsammans mot cancer" (TV4). Pink Ribbon reached all time high in fundraising (100 million SEK) under my direction.▪ Analyzed and reported on brand KPIs to validate and demonstrate success of marketing campaigns.▪ Briefed media and creative agencies, as well as managing yearly budgets ensuring maximized ROI Show less

Stockholm, Sverige

▪ Building and leading a marketing communications team focused on content production▪ Responsible for content and brand image in web, SoMe, e-mail and print▪ Working closely with COO in implementing a new brand strategy▪ Responsible for priorities and results, reporting to COO▪ Developing and implementing a new visual identity

Stockholm, Sverige

▪ Was responsible for newsjacking campaigns and led several successful, multi-channel campaigns, such as fundraising for Syria and Mother's Day▪ Led the development and implementation of a new social media strategy▪ Co-created, co-wrote and co-planned the social media based web-tv series "Help! How does it work?" The series featured four major Swedish influencers who were invited to intern in different parts of the Swedish Red Cross.▪ Developed templates and workflows for producing,… Show more ▪ Was responsible for newsjacking campaigns and led several successful, multi-channel campaigns, such as fundraising for Syria and Mother's Day▪ Led the development and implementation of a new social media strategy▪ Co-created, co-wrote and co-planned the social media based web-tv series "Help! How does it work?" The series featured four major Swedish influencers who were invited to intern in different parts of the Swedish Red Cross.▪ Developed templates and workflows for producing, publishing and advertising content in social media, as well as thorough analyzing routines▪ Held workshops and seminars on social media, both internal and in international Red Cross forums Show less

Stockholm

▪ Managed publishing and monitoring, content production and community management for brand building and fundraising purposes▪ Worked closely with the Communications Director on structuring andediting the remake of redcross.se▪ Educated and supported delegates, colleagues and executives on socialmedia use▪ Increased Instagram engagement rate by 40 percent and Facebook dittoby 21 percent

Stockholm, Sverige

▪ Produced creative concepts, photos and videos for social media campaigns for major Swedish FMCG brands, as well as tech companies ▪ Managed media and influencer relations▪ Created press releases, many of which got picked up by major Swedish news papers

Stockholm, Sverige

▪ Did editorial commissions for major content agencies and customers such as Volkswagen and the national Swedish Radio (SR)▪ Produced creative concepts and photographed press images and covers for musicians such as Grammy award winner Ane Brun▪ Directed and edited music videos for award winning musician Jonathan Johansson▪ Assisted visual artists JH Engström, Elisabeth Ohlson Wallin, Mikael Ohlson and Jens Fänge

Göteborg, Sverige

Kreativt Ledarskap, Ledarskap

Kursen gav: - Kunskap i hur grupper och individer samverkar - Grunderna för bra feedbackprocesser - Praktiska verktyg för att applicera.

Bachelor'S Degree, Communication And Media Studies

▪ Major in strategic communication, opinion making and media effects ▪ Thesis on cyber-threats, trolls and tabloid journalists ▪ Minor.

Kvalificerad Yrkesutbildning, Commercial And Editorial Photography

▪ Practical studies in studio and editorial photography, as well as advanced Photoshop editing and studies in visual communication