Associate professor at Copenhagen Business Academy on the AP Programmes and a member of the Cphbusiness Development Project "Retail Reinvented".For 4 years, I was associated with the AP Program in Service, Hospitality and Tourism Management.In 2019, I became part of a team at Cphbusiness who from the ground developed the AP Degree Programme in Commerce Management. Currently I teach all subjects and themes of this program.At the Commerce Management Programme, we are educating young talents to be professionals in the retail- and wholesale industry. We focus in particular on the areas of purchasing, sales and marketing.I teach primarily in the following disciplines: Business Economics, Global Economy, Business Strategy, Marketing Management, Purchasing Management, Presentation techniques, Service Design, Business Start-up and Retail Management,At the Academy, I have from the ground developed the two electives "Retail Management" and "Business Start-up". In my teaching, I always try to activate the students as much as I can and use my more than 25 years of experience from retail and wholesale for the benefit of the students.

Retail Reinvented is a networkprojekt at Copenhagen Business Academy focusing on the opportunities and threats the Retail industry is challenged by.

As a lecturer at Copenhagen Business Academy I teach Business Economics, Strategy, Marketing, Service Design and Retail Management.

Development of a strong and profitable retail business concept on the Danish market for sporting goods - a concept specializing in high-quality outdoor equipment, clothing and footwear. Management of 10 physical stores (including brand stores), an internet store and central warehouse. Development and implementation of business plans and sales growth strategies with focus on the creation of sustainable competitive advantages. Management of departments and managers in a fast-growing company operating in a very competitive environment. Negotiating trade agreements, terms and conditions with strategic foreign and domestic productsuppliers. Building up important agreements and relationships with key customers and customer groups. Development and implementation of marketing strategies and plans for the company. Expansion of the retail activities from one to ten stores in a 22-year period.

Management of the overall planning process from strategies to action plans and budgets in the operating companies.

Product Manager for the outdoor brand "Caravan" (packs, sleeping bags, clothing).

Real shop work (sales, ordering etc) developing into administration (bookkeeping, correspondence, purchasing) and later on more management-oriented activities such as marketing planning, staffmotivation, implementation of company policies etc.

Weekly reception of Danish Holiday guests on a tourist destination in Croatia - the island Pag. Responsible for guest accommodation, information and excursion program.

Assisting with the weekly reception of Danish holiday guests at a tourist destination in Croatia - the destination Istria. Guest accommodation, information and excursion program.

Counselor for boys aged 8 to 15 years. New group of 8 boys every week for 2½ months. Conducting all kinds of outdoor and social activities with the many Groups of campers.