I have devoted my career to finding advanced, innovative and sustainable material and production techniques- ie a material tech scout (nerd) and sustainability expert for large corporations and research institutes - now I use that knowledge to quickly ramp up industrialisation of sustainable material solutions that I believe in! Such as www.PaperShell.se I have 20 years experience of material and management consulting, managing material libraries, creating events and fairs as well as co-founder a number of start-ups (materials, design, architecture) - often through technology transfer and crossbreeding between supply Industry (Tiers across the whole value chain), (Fortune 1000) Brand owners (automotive, furniture, architecture, food, electronics, fashion and more i.e. cross market) and front end research institutes. I have taken part in countless product development projects, led endless number of creative workshops, and been keynote speakers or moderator at numerous events. I have a history of working with SVP, VP, director and management level. I see myself skilled in Design Thinking and Design Management, Concept Development, Strategic Branding as well as a deep understanding of production (lean, industry 4.0) potentials, constraints and formal language. Most of my assignments have a strong emphasis on sustainability (Circular Economy, Agenda 2030 (UN-global goals, SDGs 8,9,11,12,13,17), LCAs, EPDs, Scope 2 & 3, DFDA, PaaS, C2C)… but in the end I sincerely say and feel that I have nature as my boss. I am driven på nature’s 3,8 years of Product Development. My aim is to find ways to enhance Bio intelligence and help the transition towards a regenerative circular bio economy! And in this context, my core, is how to utilise materials and resource management for business intelligence, innovation management and sustainable strategies to leverage corporate branding and competitiveness. Quoting Ellen McArthur Foundation ”Waste and pollution are not mere accidents, but rather the consequences of decisions made at the design stage of a product, where around 80% of environmental impact is determined. By changing our mindset to view waste as a design flaw, and by harnessing new materials and technologies, we can ensure that waste and pollution are not created in the first place.”Bottom line after this corporate conundrum, I focus on what feels right, what takes us towards what I think a better world and hopefully my kids, friends, family and colleagues think too. People, planet, profit, pleasure!