Anders Brodin Email & Phone Number

Stockholmsområdet

Danderyd, Stockholms Län, Sverige

Stockholm, Sweden

As a business broker at Svensk FöretagsFörmedling I manage sales and purchases of businesses. My expertise is business valuation, business advisory, capital raising, negotiation and contract management. All work is done with complete discretion.Svensk FöretagsFörmedling is the leading business broker in Sweden with over 4 000 transactions. Our target group is owner managed businesses with a turnover of 10-200 million SEK. Among our buyers are companies, individuals, and private equity firms. For more information, please visit www.sffab.se.

Developed the business unit Out Of Home from, € 10,5 Mil to 18, with 72 % (double-digit annually), through new strategies within customer business development and marketing. Member of Barilla OOH European management team. Member of Barilla - Wasas Nordic management. Member of the board DLF, Swedish food manufacturer association. Numbers of direct reporting: 8. Turnover Sweden: € 83 millions. Worldwide: € 4 billions.Responsible for the overall performance of the OOH business including P&L, Sales team management, KAM management and marketing - both B2B advertising and WEB. Introduced a new model for sales team follow up through performance scorecard and incentives. Recruited many new customers such as Panini, GOOH!, O'Leary's, Fazer-Amica, Sodexho and many more.

Responsible for sales within On Premise. Revenue growth with 11 %. Member of management team. Many international contacts, mainly through the brands Carlsberg and Pepsi. Numbers of direct reports: 7. Turnover Sweden € 450 millions. Worldwide: E 5,3 billions.As a sales manager on premise for the largest brewery in the Nordics I was responsible for the field sales and KAM of beer, soft drinks and water in Sweden. The main activities were managing customer visits to negotiate the contracts with each outlet and the contracts with the national chains such as Harry's pubs, Mc Donald's and Hilton Hotels. The market was divided in 10 segments such as Pubs, Restaurants, Coffee shops, Hotels, Wholesalers and so on. To each segment I developed a sales strategy in order to make the best proposal.

Responsible for marketing on premise and brand manager Guinness, Kilkenny and Warsteiner. Numbers or direct reportings: 2. Turnover Sweden: € 336 millions. Worldwide: € 1,7 billions.I worked as a conceptual market manager for on premise. I made the market research in order to make the suggestions for future launches. For example I launched the Xider that became the biggest selling alcoholic beverage for Pripps and later for Carlsberg. I was also responsible for Guinness and Kilkenny sales and marketing and made market research within pubs in Stockholm together with the Guinness team in order to increase sales. I launched the Guinness Foreign Extra Stout and the Guinness Draft in Bottle on the Swedish market. The growth was double-digit.

Centralised sales from 5 - 1 Offices. Went from 65 to 36 employed and implemented a new sales model with co-listening, coaching, follow-up and incentive salaries. Number of direct reporting: 20. Turnover Sweden: € 336 millions. Worldwide: € 1,7 billions.As a telesales manager I was at the heart of sales. The call centre contacted more than 5 000 customers each week. I introduced a new sales model in order to lift the competence and increase sales in each contact. For example, when Pripps introduced wine as a part of the offer to restaurants and pubs over 70 % of the new business came from telesales.

Coaching of field sales. Took the regions team from the bottom to the top in campaign-sales.Number of direct reporting: 8. Turnover Sweden: € 336 millions. Worldwide: € 1,7 billions.

Strategiska Företagsförvärv

Education record

Företagsanalys

Educations

Education record

Education record

Strategic Presentations

High impact presentations GAP partner group 2008 Negotiating Vendator 2007 Business development Implement 2004 Higher Management Stockholm.

Education record