Anders Carlson Email & Phone Number

United States

Cedar Park, Texas, Us

Armonk, New York, Ny, Us

I oversaw the full product lifecycle while managing product vision, strategy, and roadmap to provide software-as-a-service (SaaS) products that scale to reach a global user base. I led the growth teams for Watson Orchestrate and Robotic Process Automation to build conversion funnel for new user growth through A/B testing, failing fast, and interating. I also partnered cross-functionally with the product team, engineering, sales, digital, content, marketing, and product marketing to manage and prioritize data tracking engineering to better grow customer base.Key Achievements:➨ Increased sign-up conversions 900% and unique site visitors 426% by building a cross-functional team to implement growth strategies within a Growth League, along with a culture of data-driven decision making to optimize results.➨ Facilitated the identification of customer needs and market trends by analyzing and reporting on marketing performance, funnel conversion, and conducting market research.➨ Delivered better user experiences across the entire customer journey by identifying new and existing customer needs for the product roadmap and defining segments to better advocate for users.➨ Raised trial sign-up conversions 56% and improved trial registration by partnering with multidisciplinary teams to use data, research, strategy, and customer empathy to execute the end-to-end product process.➨ Enabled deeper understanding of product health by managing a product-led growth (PLG) focused team that extracts insights from Amplitude and defines key metrics to track.➨ Contributed to quality business decision making by synthesizing actionable insights, analyzing qualitative and quantitative research, and presenting findings and recommendations to team and leadership.

Oakland, Ca, Us

In this role I headed product marketing and developed strategic marketing and launch plans leveraging market research, competitive analysis, customer interviews, and key stakeholder inputs. I also created positioning and messaging and defined key personas to improve the success of launches.Key Achievements:➨ Increased NPS score to 78.7, the highest in the product’s history, by leading go-to-market strategy for new features, creating launch plans, and sales enablement content with a strong customer focus leveraging B2B product marketing experience.➨ Communicated product value propositions to non-technical audience by creating compelling narratives utilizing storyteller skills to distill complex technical concepts in a customer-friendly language.➨ Produced higher conversions for web and mobile app by defining and articulating innovative value propositions internally and to customers, speaking in the voice of the customer.

Marshalltown, Ia, Us

I managed a 3-member team while developing and implementing product management and marketing strategies to achieve sales, profitability, and customer service goals.Key Achievements:➨ Increased B2C sales 146% in 2019 and 68% in 2020 by developing new B2C site as well as expanding existing marketing efforts, managing risks, and interfacing with marketing teams.➨ Boosted engagement and revenue by creating product roadmap, vision, and strategy for Team Marshalltown loyalty program while working with engineers and company executives.➨ Delivered a cohesive brand story by directing customer segmentation and positioning across different channels while managing multiple brands and family of products, differentiating them to create unique brand identities.

Marshalltown, Ia, Us

Lead the development, writing, and implementation of a cohesive brand strategy across all departments that builds upon the company's 125+ years and reinforces the already established industry-leading reputationWork with team to revamp the website including organizing products into cohesive groups, redoing marketing copy, and maintaining SEODirect marketing positioning across different channels to tell a cohesive brand story in line with marketing objectivesWrite copy for all marketing channels to ensure a cohesive message, run PPC campaigns to maximize ROI, and lead the public relations effort in gaining positive publicity about the company and to promote productsManage multiple brands and product lines and differentiate them from one another to create unique brand identities Mentor and teach the Marketing Intern various elements of marketing, branding, positioning, and storytelling to ensure success in a future career

Leawood, Kansas, Us

Utilized inbound marketing strategies through writing blogs, thought leadership pieces, and other content for the website and social media to drive traction and push prospects down the marketing funnelHelped build, write, and edit the company’s Brand & Marketing Strategy to serve as the long-term guideline for FanThreeSixty’s brand developmentDeveloped, implemented, and maintained the Marketing Content Calendar that outlined the content strategy for the rest of the year and showed when specific pieces of content will be publishedWorked with other interns on summer project to revamp the FanThreeSixty careers page on the website, portray company culture, and increase the number of hiring inquiresCollaborated as a team during “Loyalty Hack” to help clients with loyalty programs, app adoptions, and season ticket member retentionWrote product descriptions for the website by researching and learning complex technical terms and turning them into easily understandable language

Master Of Science - Ms, Marketing With A Specialization In Marketing Analytics

Master Of Fine Arts (Mfa), Creative Writing And Media Arts

Bachelor Of Arts (B.A.), English Literature And Creative Writing