Digital Strategy And Social Media Manager (China Region)
CurrentResponsible for promoting Kempinski brand and hotels in China region via digital strategy and social media, and driving regional digital marketing and e-commerce business growth, in accordance with the hotels' market positioning as well as brand identity and online distribution strategy.•Plan, execute and optimize China region all digital marketing activities, including SEO/SEM performance marketing, digital content planning, and digital advertising campaigns.•Responsible for social… Show more Responsible for promoting Kempinski brand and hotels in China region via digital strategy and social media, and driving regional digital marketing and e-commerce business growth, in accordance with the hotels' market positioning as well as brand identity and online distribution strategy.•Plan, execute and optimize China region all digital marketing activities, including SEO/SEM performance marketing, digital content planning, and digital advertising campaigns.•Responsible for social media operation to increase brand awareness and business top line at the China region level.•Organize and plan for China regional e-commerce campaigns via WeChat Shop, Douyin Shop, Meituan & Dianping and Fliggy etc.•Collaborate with agencies and other digital channel partners for regional online campaigns. Show less