Martin Andersen Email & Phone Number

Copenhagen, DK

Copenhagen Area, Denmark

Copenhagen Area, Denmark

Company CEO, shareholder and member of the board with the overall company responsibility. Leading a management team of 5 senior management persons (Sales, Marketing, Finance, Operations and General Manager of USA company) including a Los Angeles based ice-cream factory.Results and Achievements:Taking the company from app. only 30 store to more the 60.

• Member of the Nordic and Swedish board with commercial responsibility for sales- and marketing activities incl. innovation, research and R&D in the Nordic region (Sweden, Denmark, Norway, Finland and Iceland). Other.
• Building a Nordic setup/Organization
• Implementation of common Nordic assortment(50% Sku reduction). Same turnover, 3% better gross margin and 2% higher service level.
• Development of a common Nordic business strategy.
• Introduction of common Nordic planning- and campaign strategy.
• Introduction of common Nordic planning process (Integrated business planning incl. innovation planning via Stage & Gate).

• Member of the management team with responsibility for marketing budgets and P&L's for Carlsberg and Tuborg (premium and upper-mainstream brands), RTD and female portfolio, including development and execution of.
• 2009: Successful launch of Somersby Cider, second flavour (Pear).Integration of House of Beer into Carlsberg Denmark.
• 2008: Beer: +3%, in a 4,6% declining market.Index 600% on Somersby budget. Successful execution of Somersby Cider launch plan. The most succesful product launch in Carlsberg Denmark’s history.Successful launch of.
• 2007: +4,5%, in a 1% declining market. Big success with the campaign “Vores Øl”/ "Our beer".
• 2006: +6,4%, in a 4% declining market. Relaunch/Rebranding and new positioning for Carlsberg Pilsner.
• 2005: +6%, in a 3% declining market.Getting Carlsberg Pilsner back on track after the catastrophic launch of a new bottle in 2004. During the worst period sales were down with 30%. Marketing Awards:

Copenhagen Area, Denmark

• Member of the management board with overall responsibility for marketing including budgets for sales and P&L. Main contact for brand principals, and responsible for both national and international brand management.
• 2004: 19%. “Heinz ketchup market leader”.
• 2003: 23%. ”Heinz distributor of the year”.
• 2002: 21%
• 2001: 25%. Fastest growing Heinz market in Europe.
• 2000: 17%

For the food and non-food division with overall responsibility for marketing strategies, brand management and P&L for the division. In addition responsible for a key account manager and two assistants.

For the food category with responsibility for marketing strategies, brand management and P&L responsible for the category. Also responsible for one key account manager and ass. category manager.

For the following product portfolio: Heinz ketchup, Tabasco, Isostar, Hermesetas, Options, Burton’s and Granini. Full responsibility for developing the portfolio including marketing launches, brand management, sales strategies.

In the Kvickly division with responsibility of category and marketing analysis, concept development together with six direct reports.

Responsible for area within strategic category planning. Project leader for category management projects, ECR in the SuperBrugsen division.

Cand. Merc, Marketing

Bachelor (Bsc), Econimics