Accomplished digital marketing executive with expert knowledge of all aspects of digital marketing and customer lifecycle management in the B2B and B2C worlds, including: SEM, SEO, display, mobile, video, social, email, direct mail, paid listings and content distribution channels. Expert in A/B and multivariate testing, remarketing/retargeting, churn and retention analysis, marketing automation, editorial guideline standards, link building strategies, content creation, keyword optimization, and more. Highly effective leader with proven track record of increasing revenue, lowering costs, increasing efficiencies, developing new digital products, creating processes, managing projects and motivating employees.Specialties: digital product operations, search engine marketing, pay-per-click advertising, mobile search marketing, video search marketing, product management, content creation, ad serving, ad trafficking, campaign flighting, media planning, display ad management, search engine optimization, keyword management, taxonomy building, ad copy optimization, landing page optimization, business development, inventory management, client services, managing for results, more:Interpersonal CommunicationPaid Search StrategyBudget ManagementIdentifying TrendsPaid MediaPresentation Skills