Co-founded StartupVP Inc. to leverage the knowledge of experienced entrepreneurs and aggressively grow technology companies by combining venture capital, operations excellence, leadership and execution power. Now focused on board work, M&A advisory, interim CFO tasks and later stage fundraising.

Joined early stage as investor, CFO & VP Corp Dev through growth of the company from 10 to 250 employees, reaching 6000+ customers globally from ops in New York, London and Copenhagen. Global operations, growth strategy, finance modeling, SaaS business modeling & metrics, legal and contracts and finance management, C-level recruiting, board level engagement. Venture funding - raised $40m in 4 rounds of financing from top-tier EU & US VCs.

Investor, board member and corp. dev. exec. Growth plan, financial modellng, corporate re-structuring, executive recruiting, SaaS metrics, consolidated financial reporting. Raised A&B funding rounds from Nordic and US VCs. Flip to USA HQ through re-incorporation in Delaware and establishing operations in Boston. Zmags Inc was acquired by The Gores Group in 2014.

Co-founded enterprise web-analytics firm Instadia together with Philip Bergen and Johan Elmerfjord. As CEO, built the company from concept development, product design, product management, financing, marketing and sales to 250+ enterprise customers across Europe. Subsidiaries in Sweden, United Kingdom & Germany. Successful exit to Omniture forming the global leading enterprise web-analytics firm later acquired by Adobe.