I create long term sustainable growth by clarification of the differentiating value creation in the company in relation to its customers, and breakdown into clear and tangible consequencies as to offering, positioning, value chain and marketing/sales. By creating a common understanding of the most critical components and fundaments you can create an intuitive approach in the organisation which in its turn leads to greater engagement, quicker decisions and differentiating customer value. My whole professional life has been about transformation. To develop a common purpose and create courage and will. Regardless of line role, I have always driven major, company-wide changes. The reason? The ability to understand what actually drives the business, an infinite curiosity and willingness to create things that are long-term and well thought out, process thinking and good knowledge about digitization. And an ability to convince, have the strength to stand still when times are chaotic and bring the whole together.I am fearless, see a challenge in stretching the borders and, as I think most people can attest, am good at seeing what in the company needs to be "fixed". And then make sure it gets done.I have deep experience in terms of customer insight, business design and business development with a focus on digitization. In terms of industry, I have been involved in everything from the automotive industry, software development and consumer products to B2B services, energy, media and, in recent years, the healthcare sector.Keywords: Strategy and concept development, Business modeling, Digitization, Brand / Communication / Marketing, Offer development, Business / Business development, Sales strategy, Change management, Commercial excellence, Lean / Agile, Developing leadership