Anders Hoff Email & Phone Number

San Francisco, California, Us

I am at the forefront of pioneering artificial intelligence initiatives within the Salesforce Commerce Cloud ecosystem. My role involves orchestrating and propelling forward the efforts to integrate advanced AI capabilities, aiming to transform and elevate the commerce experience through innovative, data-driven solutions.The last 4.5 years I have Salesforce I have also:- Spearheaded shopper experience design across B2B, B2C, and Marketplace e-commerce platforms.Architected innovative templates and components for Salesforce Lightning, enhancing builder tool functionality.- Led user research efforts with integration partners and customers to refine and improve product design.- Created and presented product vision demos featured at Dreamforce and to an audience of over 70k employees and top management- Recognized as the #1 volunteer work contributor within my organization for 2020.- Earned multiple Superstar awards for outstanding achievements and contributions to the company's success

San Francisco, California, Us

I led the user experience efforts end-to-end -- redesigning student and mentor facing products, conducting user research, making the content more fun and engaging, modernizing the visual language, optimizing the onboarding and payment flows, creating optimized ads and lead the organization in design thinking.Design work:- Redesigned marketing website and all course pages.- Completely redesigned learning platform from scratch; including curriculum, community, mentor call page and e-mails.- Carefully redesigned onboarding and payment flows.- Created a style guide for use across all student/mentor and marketing pages.- Designed visual assets such as illustrations, ads, printed material, mentor giveaway swag.Key achievements:↗ Course marketing pages saw a conversion increase of 80% - 250% after redesign (!)↗ Less emails to student advisors, significantly higher satisfaction score after redesign of the learning platform. Higher traffic to certain key features.↗ I designed some of the highest converting ads, used across the web and social media.↗ New website saw a substantial increase in conversion and number of page views (which was desired for people researching courses), and decreased bounce rate.

Singapore, Sg

HonestBee is a delivery service delivering from grocery, speciality and whole sale stores. Deliveries can take place in as little as 1 hour.As Head of Design at HonestBee, I was in charge of the end-to-end design experience. This includes consumer apps and responsive web pages, shopper and drivers apps, control panels for admins and support staff. I was also in charge of defining the brand and style, marketing assets and internationalization + localisation of the design for launch in Taipei and Hong Kong.The app went through a concept phase, a soft launch, a public launch and the expansion to Taipei and Hong Kong during my time in the company. The company successfully launched and quickly achieved a substantial market share in Singapore.★ DESIGN STRATEGY - I participated in building the business strategy with clear goals and focus areas for the design. These goals were incorporated into the branding and apps/web pages. Customer acquisition and retention were the two most important considerations throughout the entire design experience.★ CONCEPT - I built complete app flows and UIs using paper wireframes, Sketch and Photoshop. With a supply and demand app platform it was important to always understand the design impact on the customers and workers simultaneously.★ USER RESEARCH - All interfaces were put into complete, interactive prototypes and user tested with real customers. User feedback was carefully reviewed and incorporated into redesign processes.★ CODE - I was hands on with the design and built a complete responsive HTML prototype of some of the key interfaces.

Concept Development, Design and Coding of online survey tool Happy Curve.Happy Curve (http://happycurve.com) is a tool for continuously getting feedback from clients, customers or co-workers, so that you can improve your products/processes faster. By giving users a continuous feedback loop and using a set format for responding, both responders and people analyzing the feedback can compare days/weeks/months and continuously improve.The tool was developed over a year, and was used and tested internally at Netlife Research in Oslo, Norway.

migme is a social networking platform with 70+ million users - mostly in emerging markets. Indonesia, Nepal, Syria, Saudi Arabia and South Africa represent a major share of the user base, but there are also users in 200 other countries.The role included tasks such as Design/Product Strategy, User Research, Paper Prototyping, Digital Prototyping (OmniGraffle, Axure, Balsamiq, HTML), Gamification/Playful Interactions, UI work (Photoshop) and collaboration with developers.User Research was conducted on-site in Nepal, Indonesia, Malaysia and Singapore - and numerous other countries in Asia, Middle East and Africa through interacting with users online (surveys, interviews etc.).

Oslo, No

User Testing, Design Strategy, Prototyping, Specifications, Design, Accessibility. Specialized in online conversion/e-Commerce.I worked with the following organizations: Nokia, PwC, Eurocard, Diners Club, Canal Digital, Jotun, Posten (Norway Post) and Bring, SpareBank 1, Difi/MinID, Eniro (Kvasir og Ditt Distrikt), EDB, Acta Kapitalforvaltning, Norges bank, Storebrand, Telenor, Innovasjon Norge/Visit Norway, Institutt for Skog og Landskap, Skyss.no, CargoNet, Nordea, Helsedirektoratet, Norway.org.uk, Norwegian Ministry of Foreign Affairs, Trolltind, Akershus Fylkeskommune, Gilde, National Information Center for Complementary and Alternative Medicine, Skagen Fondene, iNatur, DnB NOR Finans, NSB, Cicero, Edda Media (Prisguiden, Akam), Norwegian Pollution Control Authority (SFT), Utdanning.no, Ventelo, Landbruksforsikring, CompanyBook, Norwegian Film Institute, The Norwegian Archive, Library and Museum Authority, Conceptos, Tryg, Jernbaneverket - and others.Conferences: Webdagene 2007, Webdagene 2008 (Speaker, topic: Design of search), Yggdrasil 2007, FastForward 2008, CHI 2009.Speaker: - Speaker at Webdagene 2011. Full day seminar about e-Commerce.- Speaker at seminar about e-Commerce: Trends, ROI and increased conversion.- Speaker at Marketingdagene 2010.- Speaker at Search Enterprice Meetup 2010.- Speaker at Confex (Norwegian title: "Informasjonsformidling på web") - full day course about search design, accessibility, web analytics and web trends.- Speaker at Webdagene 2008: trends in search engine design.

Oslo, No

I worked on a range of different tasks including: Usability Analysis, Web Development/Marketing, Quality Assurance, Technical Customer Service. - Developed and Designed the first version of Opera's community My.Opera.com. This community has millions of active users and helps Opera build strong relations to the user base. - Usability Analysis and improvements of internal systems- Interface Design for Opera on MacOS- Development of main marketing site, Opera.com- Technical Support for end users and large customers such as Adobe- Bug Tracking / QAI worked with the products on multiple platforms including MacOS, Windows, Linux, BeOS and a range of Mobile Devices.

Copenhagen, Dk

Interaction Design, User Testing, Prototyping and Usability Analysis.I worked with major Danish and Swedish clients including Meca, Zoomio, Food4Me and Dansk Energi.

I wrote my Masters thesis in collaboration with FAST Search & Transfer (now Microsoft). The thesis is how a search interface can support the user better before and after showing search results. Scope was search within health information.Work include:- A complete User-Centered Design process, with Design Strategy, User Research Iterative Design and User Testing.- Extensive Market Research.- Literature/Research and Technology Review.- Worked with a range of design methods for stimulating User Innovation.- Full Implementation of fully working prototype based on Fast ESP. Development of administration interface, dictionary system, extensive Javascript/JSON and PHP code.- Graphical Design.

I developed the step-by-step Web Editor StepZilla - which combined the following features:- WYSIWYG editor with design templates- FTP upload and finding Web Hosting- Submitting URLs to search enginesAll these features were streamlined into the same process with StepZilla. The software was initially Freeware, then converted to Shareware. More than 100 000 people were using the software actively. The software was featured in major magazines in Norway and the U.S.The software was written in Delphi and runs on Windows 95-XP.I also developed a complete Website using ASP, which also included:- Cryptography and Payment Gateway integrated into the Website- Advanced statistics- Server communication and APIs

Customers include Grotli Hotel, Sel muncipal, Suvitek, Ottamartnan, Spray.no, Vilteksperten and others.

I led a team of Web Developers and Designers developing Samfundet's main website (Norway's biggest student society with 30K+ active members).The site had a massive revamp and was dramatically simplified and streamlined - leading to increased ticket sales online.

M.Sc., It Product Design, Interaction Design, User-Centered Design, Usability

Bachelor, Computer Engineering