Experienced and accomplished business leader with a proven track record of spearheading the development of world-class products and cultivating high-performing teams. Demonstrated success in initiating and scaling businesses across diverse industries, showcasing adaptability and strategic acumen. I have played a pivotal role in enabling companies to fulfill their promises, seize emerging business opportunities, and innovate solutions tailored to meet customer needs. My experience includes the ability to translate business strategies into actionable plans, driving tangible results and adeptly managing multicultural teams in dynamic and demanding environments.As a leader, motivator, and mentor, I am deeply committed to supporting my team members and colleagues in achieving their goals and fulfilling business objectives. My values of honesty, transparency, and respect for diversity underpin every aspect of my leadership approach.Key Achievements:- Propelled the company to become one of the leading public EV charging operators in Finland. (Helen Oy)- Pioneered the development of a new EV charging platform and service integrated into the Oma Helen application, enhancing the experience for EV drivers. (Helen Oy)- Orchestrated a groundbreaking partnership between Ensto and Europe's leading digital parking services provider, resulting in the successful launch of an innovative EV charging and parking service. (Ensto Oy)- Established a robust foundation for data-driven marketing initiatives, including the implementation of a marketing automation system, score-based lead generation model, analytics & reporting framework. (Ensto Oy)- Led the integration of two business segments and built a unified, world-class marketing team, contributing to double-digit growth for the company. (Vaisala Oyj)- Sustained the competitiveness of the liquid handling product portfolio through continuous innovation, maintaining market leadership in the face of intense competition. (Sartorius Biohit Liquid Handling Oy)Keywords: business development | innovations | B2B marketing | product management | product development | product marketing | marketing communications | services development | sales | strategy & execution | product life cycle management | digital services & solutions | digital marketing | budget management | e-commerce | marketing automation | partner management | emobility | leadership | head of marketing | head of product management | team leadership | international business
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Chairperson Of The BoardE-Mobility Finland / Sähköinen Liikenne Ry Jan 2022 - Mar 2024
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Head Of E-MobilityHelen Oct 2020 - Mar 2024Helsinki, FiHeaded EV charging business and services development at Helen Ltd (one of Finland's leading energy companies), entailing the formulation of a new growth strategy, creation of products & services, development of capabilities, and the establishment of a team to facilitate business expansion. Oversaw end-to-end process development, managed product life cycles, and ensured service delivery to both B2B & B2C customers. Collaborated cross-functionally within the organization and forged partnerships between Helen and its co-partners. As a key member of the business unit's management team, played a pivotal role in achieving the following milestones:- Spearheaded a fivefold increase in revenue over three years.- Doubled Helen's public charging network in Helsinki and propelled the company to become one of the leading high-power charging operators in Finland.- Pioneered the development of a new charging platform and service integrated into the Oma Helen application, enhancing the experience for EV drivers. -
Head Of Commercialization, Digital Solutions Business UnitEnsto May 2018 - Sep 2019Porvoo, FiLed commercialization activities to drive the development of new services, business models, and revenue streams across Ensto's existing businesses, including Electric Vehicle Charging, Building Electrification, and Electricity Distribution. My primary responsibility involved establishing and leading a team tasked with developing innovative solutions and services for the electric vehicle charging business. In this role, I oversaw solutions life-cycle management, developed business plans, new business models, and pricing strategies, crafted roadmaps, conducted Voice of Customer (VoC) analysis, and orchestrated launches. Additionally, directed digital marketing initiatives, including the implementation of a new marketing automation system and the development of partner webshops/portals. Worked cross-functionally in the global organization and as a member of the Digital Solutions business unit’s management team. Played a pivotal role in achieving the following milestones:- Orchestrated a partnership and collaboration between Ensto and Europe's leading digital parking services provider, resulting in the successful launch of an innovative service for electric vehicle charging and parking.- Established a robust foundation for data-driven marketing strategies by implementing a marketing automation system, score-based lead generation model, and comprehensive marketing analytics and reporting framework. -
Head Of Marketing, Industrial Measurements Business AreaVaisala Apr 2015 - Mar 2018Vantaa, FiDirected global marketing communications activities and led a team of 11 marketing professionals within the Industrial Measurements Business Area. Responsible for crafting and executing the global marketing communications strategy, managing the budget, and driving lead generation initiatives across diverse industries including HVAC, power transmission, electronics, pharmaceuticals, food processing, and automotive.In this role, I collaborated closely with cross-functional teams across the organization to ensure alignment of marketing efforts with overall business objectives. Leveraging my expertise, I facilitated successful product launches and implemented effective digital marketing strategies, including marketing automation, search engine marketing, social media campaigns, webinars, and account-based marketing tactics.Worked as a member of the business area's management team, and achieved the following milestone:- Successfully built a unified, world-class marketing team following the merger of two business segments, resulting in substantial business growth reaching double-digit percentages. -
Senior Marketing Manager, Life ScienceVaisala Apr 2013 - Mar 2015Vantaa, FiResposible for stategic marketing of Life Science products and services. Leader of the global marketing team. Member of the Life Science Management team.Vaisala's Life Science offering consists of continuous monitoring systems, measurement devices and services that help our customers validate their facilities and protect their goods in highly regulated industries. Our products are used for the validation and continuous monitoring of temperature, humidity and other critical variables in controlled environments where serious financial or regulatory consequences are at stake.
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Marketing DirectorSartorius Biohit Liquid Handling Oy May 2012 - Mar 2013Responsible for global marketing and product management of Sartorius Liquid Handling Product line. In charge for product strategy, roadmaps, Go-to-Market plans, lifecycle management, pricing, product launches, marketing plans, budgeting, training concepts and sales tools. Ensuring global competitiveness and making sure that the product line meets strict requirements of pharmaceutical, health care, research and industrial customers. Leading the team of four product managers. Working cross-functionally in a global organization. Member of the the management team. The Sartorius Group is a leading international partner of the biopharmaceutical industry and the research sector helping biotech scientists and engineers to develop and manufacture medications from the first idea to production.
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Head Of Product ManagementSartorius Biohit Liquid Handling Oy Aug 2010 - May 2012Leading product management team and PLM of the Liquid Handling Product line. In charge for product strategy, roadmaps, Go-to-Market plans, pricing, product launches, marketing plans, budgeting, training concepts and sales tools. Ensuring global competitiveness and making sure that the product line meets strict requirements of pharmaceutical, health care, research and industrial customers. Leading the team of four product managers. Working in close collaboration with research, health care, pharmaceutical and industrial customers. Member of the the management team.
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Product Group ManagerBiohit Oyj Dec 2006 - Aug 2010Helsinki, Southern Finland, FiLeader of the liquid handling product management team. -
Product ManagerBiohit Oyj May 2002 - Dec 2006Helsinki, Southern Finland, FiResponsible for product strategy and global launches of liquid handling instruments and consumables. Act as a product owner and lead new product development projects, plan and implement feasibility studies, organize product trainings and seminars for international sales partners and key customers. Prepare marketing and sales support materials.
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Product SpecialistBiohit Oyj Feb 1998 - May 2002Helsinki, Southern Finland, FiSales and marketing of liquid handling instruments to Finnish customers such as hospitals, research institutes, universities and industrial laboratories.
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Application EngineerBiohit Oyj Jun 1997 - Feb 1998Helsinki, Southern Finland, FiPerformance and application testing for new products. Competitor comparison testing.
Kati Andersin Education Details
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Metropolia, University Of Applied Sciences, FinlandBiotehnology
Frequently Asked Questions about Kati Andersin
What is Kati Andersin's role at the current company?
Kati Andersin's current role is Business leadership | Products & Innovation | Scaling New Business.
What schools did Kati Andersin attend?
Kati Andersin attended Metropolia, University Of Applied Sciences, Finland.
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