VP Software/engineering with 20+ year experience building and leading exceptional cross functional teams to success

Leading and building a fast growing IoT and SaaS focused UX, Mobile, Cloud and Full-stack design studio within Syntronic from the ground up. We help mature vertical leaders as well as start-ups connect their products, create synergies and amplify end user value.

► MISSION to bring digital innovation and understanding of designing meaningful, useful and loved products to less digitally savvy verticals► MAIN OFFERING - digital/interactive/IoT innovation leadership - international strategic BD - creative direction - positioning & product strategy/strategic marketing towards consumer and B2B - entrepreneurship and senior leadership - gaming, digital UX► CLIENTS★ Beagle Sense, Ottawa (2016)- CEO- Board of Advisors Beagle Sense is a cutting edge Indoor Health focused IoT startup creating affordable sensors for homes, cottages and offices using next generation technologies for the mass market consumer★ Merriam School of Music, Toronto (2016-)- Digital Strategy/App Innovation/Creative DirectionDigitally supercharge the teaching of over 4000 students from the age 4 and up through the use of gamification and tailor made apps★ Funkoi, US, Vietnam, Canada (2015-)- Managing Director and co-founder of Funkoi Canada, Director of BD for EuropeFunkoi is a seasoned developer with its roots in Sweden, California and Vietnam, and an expert in Interactive apps and games ranging from Mobile to Desktop to Console★ DaNang Tech Hub, Vietnam (2016-)- Head of BD, Americas and Europe The DN TechHub is located in DaNang, Vietnam and is a gathering of well established IT and creative companies offering software development services for apps, web solutions and games on any platform★ Perennial Inc., Toronto (2016)- Ideation, product strategy and funding application for ‘The Meeting’Perennial unlocks the potential of the crowd to take action and generate social capital at scale

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ECD at Fuel, a 150 people strong digital agency based in Ottawa (and with an additional 30 people in LA), creating and executing digital marketing strategies via WEB and Mobile for global brands such as Warner Brothers, LEGO, Pokemon, Geox, Mattel, Sequential Brands, Heelys...

Joining BlackBerry in 2010 via their TAT acquisition, I was tasked to lead the strategic vision, relationship building, BD efforts and evangelizing for gaming globally. Internally I provided direction and feedback to the API, Tooling, SDK, and BB App Store teams building Blackberry10, making sure that BlackBerry effectively catered to the game developer community. Key wins- Bringing leading middleware like Unity3D, Marmalade and Unreal Engine to BB10- Virtually removing the barrier of entry as many games could be ported to BB10 in only a day or two using the native BB10 SDK- Growing Playbook and BB10 ecosystem from zero titles to thousands of top games- Partnerships with leading industry players Rovio, Halfbrick, EA, Gameloft, ..., and hundreds more- Positive press for BlackBerry by evangelizing/ presenting at major gaming conferences world wide & conducting press interviewsI brought entrepreneurial drive, commitment and delivered consistent results to my role at BlackBerry and this was recognized by the fact that my SVP and VP at BlackBerry permanently transferred me to Canada from Sweden in June 2013.

TAT was one of the most accomplished independent digital UX design studios globally, with their designs and software in more than 500M devices in 2010.I was tasked to head up UX prototyping services, in order guide the company in its evolution forwardTAT was acquired by Research In Motion December 2010…

Tactel was a 400 people Swedish mobile consulting company with a global client base Mandated by our CEO, I defined and led the new company wide vision & strategy transforming it from being a pure consultancy to an end to end UX design company, including IP creation, licensing and innovationI led the charge in especially China, Japan, Korea and Taiwan, building partnerships, held UX presentations, and created deals with companies such as Huawei, ZTE, LG, DoCoMo, Toshiba, Panasonic, and many more, and also in Europe with Ericsson, SEMC, Vodafone, Tele2, 3, Wayfinder, T-Mobile...Key Wins- More than doubled our billing hourly rates with key customers by becoming more meaningful to our clients, delivering higher value services - Created and secured strategic deals in China, Korea and Japan- Personally conceived of a handful of cutting edge new IP’s for white label licensing, and led a 15-70 people team of engineers and designers as product owner

I co-founded SouthEnd in 1998 and built it into a profitable mobile and console game development studio of ~45 people. In addition to my CEO responsibilities, I led marketing and business development. I successfully negotiated deals with companies such as Ubisoft, Microsoft, Sony, Tecmo, Sony Ericsson, Tozai and SEGA. Our games ranged from multi-million dollar console titles to award-winning mobile titles such as ilomilo, which won three Pocket Gamer awards and the Nordic Game Award, and Deathrow, which won of more than 25 awards including IGN Editors Choice and Xbox Magazine Editors’ Choice.While I initially led creative for many of our titles, I also had deeper involvement in games including Executive Producer for Deathrow, Tundra, R-Type Dimensions, and Lode Runner XBLA; and Lead Game Designer for Deathrow, Tundra, and Commanders, Attack of the Genos.

By taking the understanding of interactive design, designing for highly discerning end users and cutting edge technology we offered specialized consultancy in user experience and interaction design and created apps, visualization technologies as well as websites for a global clientele including Sony Ericsson, Wayfinder, Qualcomm, CNN, the Cartoon Network, and Huawei.