Anders Kristensen Email & Phone Number

• Responsible for all commercial activities such as sales, marketing, business development, product and pricing strategies, app/www and support• P&L responsibility• Team management

External examiner at Copenhagen Business School for various MSc/cand.merc. programmes within marketing, economics and business administration.

• Responsible for acquisition and retention for digital and print products, branding, marketing and online traffic generation for Berlingske, B.T., Weekendavisen and Euroinvestor• Product and pricing strategies and product development• Team managementSelected areas of responsibility: online marketing and sales, brand and marketing strategy, marketing campaigns, customer loyalty and CX, commercial strategy, digital transformation, digital strategy, partnerships etc.

København, Hovedstaden, Danmark

• Responsible for digital acquisition, retention and online traffic generation for Berlingske, B.T., Weekendavisen and Euroinvestor• Product and pricing strategies and product development• Team managementSelected areas of responsibility: online marketing and sales, customer loyalty and CX, commercial strategy, digital transformation, digital strategy, partnerships etc.

• Responsible for sales and marketing for Viaplay in Denmark• Responsible for marketing for Viafree in Denmark• Team managementSelected areas of responsibility: marketing strategy, planning and budgeting, online marketing and sales, ATL campaign development, performance marketing, media buying, brand metrics, coordination with CRM etc.

• Responsible for marketing for Viasat/Pay TV and Viafree in DenmarkSelected areas of responsibility: marketing strategy, planning and budgeting, new brand platform and retention strategy, customer experience, collaboration with advertising and dialogue agencies, drive sales through online, customer service and retail, B2B marketing through partners, media buying, brand metrics etc.

• Strategic development and implementation of Coloplast’s global, consumer-oriented dialogue/marketing automation programme • Customer experience management and integration of communication across touchpointsSelected areas of responsibility: roll-out of the loyalty program in Europe and North America, optimization and development of the program, lead generation, collaboration with dialogue agency, collaboration with local marketing departments etc.

• Marketing strategy and positioning (including lead agency pitch and development of a new communication platform and creative universe)• Responsible for retention, customer loyalty strategy and the implementation of a trigger-based loyalty program (includes initiating cooperation with a direct/digital agency)• Execution of ATL and BTL campaigns and business development• Invited guest speaker at the marketing conference Responsys Interact 2013 in London with the presentation “Using analytics and insight to optimize the customer journey” about Fitness World’s loyalty programSelected areas of responsibility: marketing strategy and planning, new brand platform, retention strategy and customer loyalty program, drive online and retail sales, ATL campaigns, online marketing, trade marketing, PR, product launches, opening of new gyms etc.

• Development and implementation of a social media strategy• Social CRM

• Team management• Responsible for the development and execution of the TDC brand’s BTL activities and retail communication (primarily POS and the TDC shop catalogue)• Responsible for the Corporate Visual Identity• Responsible for the cooperation with the trade marketing agency• Budget responsibility

• Marketing strategy, strategic planning of annual marketing plans for the entire TDC product portfolio and focus on ROMI and marketing efficiency • Business development in a marketing perspective with focus on positioning and development of the TDC brand• Creation and implementation of business strategies

• Project management of integrated marketing campaigns including TV, print, outdoor, POS, online and mobile marketing• Involved in the pitch process concerning the choice of a new lead agency and communication platform• Brand guardian role for the TDC brand• Focus on corporate branding and brand equity

• Writing articles for internal and external magazines as well as the company intranet• Experience with internal communication projects