Anders Kristensen Email & Phone Number

• Responsible for all commercial activities such as sales, marketing, business development, product and pricing strategies, app/www and support
• P&L responsibility
• Team management

External examiner at Copenhagen Business School for various MSc/cand.merc. programmes within marketing, economics and business administration.

• Responsible for acquisition and retention for digital and print products, branding, marketing and online traffic generation for Berlingske, B.T., Weekendavisen and Euroinvestor
• Product and pricing strategies and product development
• Team managementSelected areas of responsibility: online marketing and sales, brand and marketing strategy, marketing campaigns, customer loyalty and CX, commercial strategy, digital transformation, digital strategy.

København, Hovedstaden, Danmark

• Responsible for digital acquisition, retention and online traffic generation for Berlingske, B.T., Weekendavisen and Euroinvestor
• Product and pricing strategies and product development
• Team managementSelected areas of responsibility: online marketing and sales, customer loyalty and CX, commercial strategy, digital transformation, digital strategy, partnerships etc.

• Responsible for sales and marketing for Viaplay in Denmark
• Responsible for marketing for Viafree in Denmark
• Team managementSelected areas of responsibility: marketing strategy, planning and budgeting, online marketing and sales, ATL campaign development, performance marketing, media buying, brand metrics, coordination with.

• Responsible for marketing for Viasat/Pay TV and Viafree in DenmarkSelected areas of responsibility: marketing strategy, planning and budgeting, new brand platform and retention strategy, customer experience.

• Strategic development and implementation of Coloplast’s global, consumer-oriented dialogue/marketing automation programme
• Customer experience management and integration of communication across touchpointsSelected areas of responsibility: roll-out of the loyalty program in Europe and North America, optimization and development of the.

• Marketing strategy and positioning (including lead agency pitch and development of a new communication platform and creative universe)
• Responsible for retention, customer loyalty strategy and the implementation of a trigger-based loyalty program (includes initiating cooperation with a direct/digital agency)
• Execution of ATL and BTL campaigns and business development
• Invited guest speaker at the marketing conference Responsys Interact 2013 in London with the presentation “Using analytics and insight to optimize the customer journey” about Fitness World’s loyalty programSelected.

• Development and implementation of a social media strategy
• Social CRM

• Team management
• Responsible for the development and execution of the TDC brand’s BTL activities and retail communication (primarily POS and the TDC shop catalogue)
• Responsible for the Corporate Visual Identity
• Responsible for the cooperation with the trade marketing agency
• Budget responsibility

• Marketing strategy, strategic planning of annual marketing plans for the entire TDC product portfolio and focus on ROMI and marketing efficiency
• Business development in a marketing perspective with focus on positioning and development of the TDC brand
• Creation and implementation of business strategies

• Project management of integrated marketing campaigns including TV, print, outdoor, POS, online and mobile marketing
• Involved in the pitch process concerning the choice of a new lead agency and communication platform
• Brand guardian role for the TDC brand
• Focus on corporate branding and brand equity

• Writing articles for internal and external magazines as well as the company intranet
• Experience with internal communication projects