Anders Lif Email & Phone Number

Uppsala, Uppsala County, Se

Uppsala, Uppsala County, Sweden

RBT Advisory help technology companies grow through focused & differentiating go-to-market programs. My 20+ years in successful tech organizations has shaped one strong insight when it comes to business development and growth—performance is accelerated by focus! This is for me the core pillar for successful and profitable growth companies in the small and medium business environment. It is when we focus, we go from good to great or as Aristotle put it: “We are what we repeatedly do. Excellence, then, is not an act, but a habit!”. Focus is building momentum, improving productivity, and clarifying the differentiation. Based on this foundation RBT Advisory is at your service.

Uppsala, Uppsala County, Sweden

The development and innovation of a high-pressure cleaning now robot sold in 26 countries. In line with many entrepreneurs, we spent 5 years in a garage while developing this amazing product -- a robot to automate high-pressure washing in dangerous work environments. Today the company has clients in 26 countries and are used in pig farms, poultry breeders, beer breweries malting facilities, automotive industry and still finding new markets.

Lund, Skane County, Sweden

The business idea of Enersize is mind blowing. As 10% of all energy consumed by industry is used for compressed air and 50% of that air is wasted, there is a monumental potential for energy optimization of industrial compressed air. Enersize has developed the tools and smart cloud solutions to address this.We have built the New Enersize by merging 3 Nordic companies to develop a toolbox covering the end-to-end needs when addressing energy optimization of compressed air. As part of this we have re-engineered the go-to-market strategy, revisited product packaging, sales enablement and pricing models and are now set up for scale through an expanding partner eco-system.

Uppsala, Sweden

Spearheading the evolution of our analyst relations – increasing our investment in this important area. Engaging with our industry's most impacting influencers as a key to successful business development and a differentiation. Excited to be working with our leaders and the analyst community in clarifying our position as a leading supplier of cloud solutions to service-focused organizations around the globe.

Utrecht Area, Netherlands

In my role as Global Vice President of Marketing & Field Enablement for Unit4, I lead a team that is responsible for demand generation, architecting the marketing strategy as well as enabling our global organisation to sell, implement and support our enterprise solutions portfolio. We take ownership of corporate branding, messaging and act as a single platform where all frameworks for messaging are managed, content is created and field and market communication is orchestrated – ensuring that our sales organization is able to have effective conversations with our customers and partners in supplying relevant solutions to our target markets.Our mission at Unit4 is to be the leading supplier of enterprise solutions to services centric industries like Not for Profit, Public Services, Higher Education and Professional Services Organizations. Combining industry excellence with future-ready technology in close cooperation with our customers help empower people in service organizations to take advantage of key industry trends.

Utrecht Area, Netherlands

I work closely with the CMO, and the rest of the team, to increase awareness of UNIT4 overall and of its different offerings. I am responsible for setting the global product marketing strategy, contribute to increasing the brand awareness of UNIT4 in a way that it will be recognized as a strong global software brand both externally as well as internally. I am also working closely with the business managers and sales leaders to increase the visibility of the product portfolio in the various markets globally.

Sweden

My main focus is on strategic business development and, in cooperation with my team, the CMO and our 8 regional marketing heads, shifting the company from a geographically oriented structure toward a market driven, sales focused, global marketing organization. As part of this ambition we are also implementing global processes, targets and metrics as well as an integrated communication platform--resulting in a cohesive global marketing machine running international campaigns in close cooperation with strategic partners and alliances.

• Member of the “IFS Global Sales Board” executive team (included 5 area sales directors covering the major markets) responsible for IFS product roll outs, pricing and sales support which resulted in profitable growth for IFS even during years of financial recession in several key markets.• Responsible for an internationally based organization of seasoned industry directors to increase IFS’ industry visibility, awareness and credibility in the marketplace with customers, partners, industry analysts and the business press.• Using a team approach to develop IFS industry advisory councils, drive industry marketing activities and events including seminars, conferences and trade shows focused on industry awareness, lead generation, sales pipeline acceleration and software adoption.• Leverage digital marketing/social networking to build and strengthen internal and external industry communities. • Served as an IFS spokesperson and evangelist at international conferences, with strategic customers, press and industry analysts, IFS sales and partners.

• Established and delivered IFS’s worldwide Manufacturing (High Tech, Industrial Manufacturing, Automotive as well as Process Industry) vision and strategy in industry generating over $180 million in revenue.• Provided industry leadership over sales, software solutions development, partner activities, marketing, industry standards development, evangelism, industry, analysts, trade press and executive relations.• Managed virtual community of over 500 manufacturing industry related IFS personnel • Identified key business trends, which drove IT directions and opportunities for IFS to position its’ enabling software and technologies into the global process manufacturing marketplace, increasing IFS’ business in this industry by 100 % within 3 years.• Developed strategic business plans and tactical programs identifying and prioritizing key initiatives, messages, target customers, partners, competition, go to market strategies and collateral for global sales implementation. • Worked with IFS software solution management developing product roadmaps to include product features critical to process manufacturing marketplace. • Worked with the early development of ABB’s “Industrial IT”—their strategic aim at “top floor, shop floor” business integration. As part of ABB’s “Industrial IT” worked with strategy in Zurich/Switzerland, development in Wickcliffe/USA and marketing all over the world.

• Responsible at R&D for the development of IFS’ offering of Enterprise Asset Management solutions to the asset intensive industry worldwide.

• Responsible for the implementation of IFS offering of Enterprise Asset Management solutions to the asset intensive industry.

I worked with different types of automation equipment such as PLC:s and SCADA systems. During my 8 years at Siemens I was doing commissioning (automatizing different industries), pre-sales, product development, industry marketing and more in several European countries -- Austria, Sweden, Norway and Germany. Examples of my experience:• Was part of the development as well as global market introduction of WinCC – Siemens leading SCADA system.• Participated in European community as promoter and product manager for WinCC.• Authored a 150 page style guide on how to develop more efficient user interfaces in cooperation with the Human Computer Interaction research team at Uppsala University.• Served as HMI spokesman and evangelist. • Programming in different control and SCADA systems.• Commissioning in different asset intensive industries mainly in steel, pulp & paper and energy.