Solid experience as senior manager of business unit, having the overall P&L responsibility and managing product development, branding and sales management. I have broad experience from business management in the lifestyle industries, and can contribute with my strategic, commercial and entrepreneurial mindset to the development and implementation of clear, understandable and growth-creating strategies across the organisation.The link between market, product and brand is important to me. Through analyses of markets and competitors, I secure the right product portfolio and price structure, so that the desired positioning in the market is achieved, and synergies are created across traditional and digital sales channels. At the same time, I work on optimising the supply chains and developing the suppliers to ensure delivery security and profitability in the company.I am passionate about developing business and creating growth together with a team of good and talented people, and lead people with the heart and business with the brain.I take companies, preferably within consumer goods/FMCG, on exciting growth journeies, where branding, internationalisation and digitisation will help to create growth in revenue and optimisation of the supply chain a better bottom line.