My background is 30-plus years in commercial and corporate cross channel film/video content-production - and project management within advertising and communication. Working many years in film/video production companies, advertising agencies and on the corporate side, has given me a wide understanding of the complexity of producing powerful film/video content - whether it's small content pieces or full scale productions.Undertaking the vital process of converting a strategi into powerful film/video content is something I through the years have had the privilege of doing together with many highly skilled communication people and fellow content producers around the world.In this process one thing has become abundantly clear to me - always respect the audience!! In order to succesfully send any message to any audience, we must be relevant, be challenging, be bold, but never take for granted that we automatically deserve their attention and interest........this is not rocket science, but it's a good guiding star.Through the years I have produced film/video content in more than 25 countries for clients ranging from local Danish brands to global brands such as IKEA, Kraft Foods, Shell, Kellogg´s, Sony Playstation, SAS, Carlsberg, VELUX, Arla Foods, ECCO, Cadbury Schweppes, B&O, Smart/Daimler AG, FUNAI, Lexus, Disney and many more.Producing powerful cross channel film/video content is essentially about creating and managing a framework where concept, execution, budget and planning go hand-in-hand. Through the Art Buyer part of my job, I secure a firm grip on these elements throughout a project.