Anders Olson Email & Phone Number

Provide management and business advisory to companies in the areas of sales & marketing development, operational leadership, commercial strategic planning and implementation, event management, sponsorship acquisition, activation and partner management, brand building and product launches, project management, business development and restructuring and change management.Mandates among others:• Mobile service company - Commercialization of digital and social media platform.• Advertising & Media group - Business process transformation and company restructuring.• Professional Ice Hockey franchise - Interim CEO • Sports marketing agency - Development of commercial program, media, TV, marketing rights platform.

Managing a high technology operation with world-wide unique and patented product solutions, embracing an exceptional prospect to change an entire industry, focusing on sophisticated technical development and market evaluation and verification, fine tuning of the business model, implementation planning and establishing strategic alliances, manufacturing and licensing agreements with market leaders.

Leading a professional sports & event management company in a high exposure environment, taking on a challenge of turning around a loss making operation levering my previous commercial and sports experience, established a solid base for revenue growth and profit, partnering with multinational, national and local businesses from a vast diversity of industry sectors.

Co-directing global business transformation programme, globally responsible for business re-engineering of key commercial processes, design and implementation of new business information system. Guided market organisations in the transition from function to process based order fulfilment. Harmonised customer interfaces and aligned Key Account Management structures worldwide.

Pioneering of new product concept worldwide, P&L responsibility for full product line, managed multi-functional business unit organisation, merged core competencies with new technology recieving international recognition for innovation, advised multinational clients and retailers on promotion and distribution strategies

Usa, Sweden, Hungary

In charge of all commercial operations, set and implemented product and market strategy. Provided consultancy to multinational brand owners worldwide, driving international product launches in close collaboration with the leading FMCG´s in the industry.

Led advertising strategy and trade communication working closely with advertising and communication agencies. Managed events, exhibitions, media advertising, market communication and international press.