Happily retired, but will take on challenges

I work within the Advanced Analytics team, with a focus on selecting the tools and techniques that will expose the truths behind the numbers and give our clients – and the brands they work with – actionable recommendations.Bonamy Finch (www.bonamyfinch.com) is a strategic market research agency. We provide analytically-driven insight services that help brand, innovation, advertising, design, PR and market research companies extract maximum value from their consumer research (and impress their own clients). They use our clear, objective consumer insights to make effective recommendations to the brands they work with, and answer complex business and marketing questions.Our two key service offerings are:• Applying advanced analytics to existing research data• Design and delivery of ad hoc and continuous research programmesBonamy Finch’s core strengths are:• Providing up-front consultation to optimise research design in order to produce the most insightful and incisive analysis • Applying a wide range of cutting-edge analytical techniques and clever, creative thinking to reveal the hidden stories within the data• Delivering clear, compelling, objective outputs that provide meaningful direction and bring greater confidence to decision-makingOur Advanced Analytics and Research Solutions teams integrate the expertise of commercially-minded analysts and research project managers, whose seniority ensures a high calibre, consistent client experience from start to finish. For clients looking to deepen their knowledge, we also offer training to on the latest analytical tools and techniques.

Responsible for the ValueScope ModelCreating segmentations for comanies targeting global consumersDeveloped the Value Based Branding Approach

Responsible for Asia and ME Research

Employee research, contributing to the creation of the Human Capital, Value research creating the model for "Konsumentmonitorn" Segmentations