Anderson Rodrigues Email and Phone Number
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Marketing and Communications Manager | Specialist in Branding, Digital Marketing, and Growth StrategiesI am a professional with over 13 years of experience in Marketing and Communications, leading teams and creating innovative strategies that drive brands across various sectors, including agribusiness, retail, construction, startups, and advertising. My career is marked by the ability to turn complex challenges into growth opportunities, with a focus on measurable and sustainable results.My expertise ranges from managing performance and branding campaigns to developing CRM and CX strategies, always with a keen eye on the customer journey and optimizing outcomes. During my time at Agro.Club and Orbia (a joint venture with Bayer), I was responsible for implementing initiatives that significantly increased lead conversion, driving revenue growth, and strengthening the digital presence of the brands. Additionally, I developed strategic partnerships that contributed to the institutional and commercial growth of these companies.Key Competencies:• Strategic Leadership: Proven experience in managing cross-functional teams and developing talent with a focus on high performance.• Digital Marketing and Growth: Creating inbound marketing strategies, performance media, and growth hacking, always focusing on the sales funnel and revenue growth.• Branding and Corporate Communications: Leading brand positioning campaigns, corporate communications, and initiatives focused on reputation and corporate image.• Project and Event Management: Planning and executing cross-functional projects and large-scale events that enhanced customer and employee engagement.• CRM and CX: Developing relationship programs and implementing strategies that enhanced customer experience, resulting in increased retention and loyalty.I am seeking new opportunities as a Marketing Manager or Head of Communications, where I can apply my strategic vision and extensive expertise in branding, digital marketing, and project management, driving brands and expanding results. If you are looking for a growth-focused and innovative leader, let's talk.
Luz
View- Website:
- sualuz.com.br
- Employees:
- 493
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Branding, Communication And Marketing LeadLuzState Of São Paulo, Brazil
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Branding, Communication And Marketing ManagerAgro.Club Brasil Apr 2023 - Jul 2024São Paulo, São Paulo, Brasil• Strategic leadership in Corporate Communications, Marketing, Digital Evolution, CRM, and CX, reporting directly to the CEO.• Structuring and managing the Marketing, Digital, and Communications teams, ensuring alignment with the company's strategy.• Development of an integrated strategic plan for Marketing and Communications, unifying institutional communication and performance marketing.• Strengthening strategic partnerships to create integrated campaigns focused on the customer journey.• Management of the sales academy, aligning company strategy with market access and brand principles, enhancing commercial performance.• Development of performance media campaigns, resulting in R$6 million in revenue growth and a 200% increase in leads generated.• Creation of incentive campaigns and development of relationship funnels for continuous engagement.• Branding and Brand Reputation management, generating over 120 published articles and R$2 million in earned media. -
Communication & Marketing ManagerOrbia Oct 2022 - Mar 2023São Paulo, Brasil• Management of all marketing activities, including Performance, Design, CRM, Content, Social Media, Events, PR, Front-End, and Internal Communications. • Responsible for seasonal campaigns, loyalty campaigns for over 235,000 producers, sales campaigns for over 300 resellers, and retail campaigns like Black Friday, brand anniversaries, and branding initiatives.• Leadership of a multidisciplinary team of up to 14 members, providing strategic support and guidance.• Marketing strategy planning in collaboration with Commercial/Operations and Technology teams, focusing on revenue growth and brand positioning.• Establishment of a VIP customer service area, contributing to 65% of the company's total revenue.• Management of the marketing budget, ensuring resource efficiency and control.• Development of the digital marketing strategy, optimizing the sales funnel and user acquisition.• Implementation of digital marketing and growth strategies, resulting in a 47% increase in the user base. -
Senior Coordinator Of Communication And Marketing (Jv Bayer Crop Science)Orbia Sep 2021 - Oct 2022São Paulo, Brasil• Management of 360-degree campaigns, leveraging all communication tools and media mix, with results analysis based on OKRs.• Coordination of a multidisciplinary team, including Content, Performance, Design, CRM, and Front-End.• Responsible for lead acquisition and activation for various products, monitoring the conversion funnel and implementing specific actions at each stage.• Brand architecture organization and implementation of visual identity guides.• Leadership in PR and communication strategy, utilizing press and influencers to maximize brand reach.• Responsible for sponsorship strategy and activations, ensuring alignment with the company’s goals.• Implementation and management of cross-functional projects with Business, Product, and HR teams.• Digitization of marketing processes, focusing on acquisition, engagement, and retention (CRM).• Identification of media opportunities (online and offline), content, and social media.• Implementation of dashboards to generate insights and optimize decision-making.• Budget management, ensuring alignment with strategic objectives.
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Communication And Marketing Coordinator (Jv Bayer Crop Science)Orbia.Ag Apr 2021 - Sep 2021• Leadership of a multidisciplinary team of 7 members, including Design, Content, Press, Performance Media, Social Media, and Branding/Corporate.• Coordination of product actions and new feature launches, aligned with business needs.• Brand positioning management, ensuring consistency across all communications.• Coordination of offline and online media plans, defining media regions and approving communication materials.• Brand engagement, overseeing activities that enhance brand presence and market relevance.• Communication planning aimed at both B2B and B2C audiences.• Monitoring of tactical plans and execution of communication strategies.• Budget management, ensuring adherence to financial objectives.
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Brand Senior AnalystLoft Sep 2020 - Mar 2021São Paulo, Brasil• Development of the institutional branding strategy and execution of the marketing mix in Brazil, focusing on customers and brokers (digital, social, TV, radio, OOH, and influencers), B2B, and employer branding.• Brand guardian within the marketing team (guidelines, key visuals, in-app materials, B2B communication, activations, sponsorships, etc.).• National launch of new products/features.• Brand Health Tracking for monitoring brand awareness, top of mind, image battery, personality, and brand attributes.• Relationship management with agencies and media partners. -
Marketing And Communication SpecialistUnidas Nov 2019 - Sep 2020São Paulo E Região, Brasil• Development and Go-to-market launch of a fully digital product for buying and selling pre-owned vehicles.• Approval and review of digital and print assets produced by the creative team.• Leadership and supervision of 360-degree campaigns, ensuring consistency across all channels.• Data analysis focused on improving campaign and creative performance.• Sales funnel strategy.• Relationship management with the press, influencers, and other stakeholders.• Organization of events and activations, including content and presentation preparation.• Development and updating of internal and external communication materials.• Management and monitoring of the communication budget. -
Digital Marketing AnalystSaint-Gobain Brasil Feb 2019 - Oct 2019São Paulo, São Paulo• Development and strategic management of Inbound Marketing for the Brasilit, Quartzolit, Placo, and Isover brands, focusing on B2B lead generation and nurturing.• Management and optimization of digital platforms (Facebook, Instagram, LinkedIn, YouTube, Pinterest), integrating channels to maximize engagement and conversion.• Management of B2B and B2C campaigns (sell-in and sell-out), aligned with sales goals and market positioning.• Responsible for marketing automation via RD Station, optimizing the sales funnel and CRM strategies.• Leadership of annual digital marketing planning, monitoring KPIs and coordinating integrated campaigns to maximize ROI.• Performance media management (Google Ads, Social Ads), optimizing campaigns for increased conversion and reduced cost per lead.• Implementation of communication standardization strategies nationwide, aligning with Saint-Gobain’s global branding guidelines.• Coordination of cross-functional projects with IT, HR, Procurement, and other departments to lead the digital transformation and optimize internal and external communication processes.• Organization and leadership of corporate events and partnerships with influencers to strengthen relationships with the target audience.• Development of Employer Branding programs, including diversity initiatives, Trainee Program, and Top Employer awards (2015-2018). -
Digital Marketing & Strategy AnalystSaint-Gobain Brasil Mar 2018 - Jan 2019São Paulo E Região, Brasil• Development and management of the content calendar for multiple digital channels, including YouTube, Instagram, LinkedIn, Facebook, Pinterest, Blog Obra Sem Dor, and the corporate website.• Performance media management, such as Google Ads and Social Ads, focused on optimizing ROI.• Standardization of advertising communication nationwide, aligned with Saint-Gobain's global branding guidelines.• Leadership of cross-functional projects with IT, HR, Procurement, and Communications, coordinating digital transformation initiatives.• Implementation of digital communication strategies, both internal and external, for the construction product portfolio.• Management of influencer marketing campaigns, including the YouTube Webseries "Diário de Uma Obra Sem Dor" with influencer Erika Gentille.
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Junior Corporate Communication And Employer Branding AnalystSaint-Gobain Brasil Jan 2015 - Feb 2018São Paulo E Região, Brasil• Content creation and social media management, developing engagement and brand growth campaigns.• Management of performance media campaigns, monitoring ROI metrics.• Coordination of advertising agencies and development of creative materials.• Internal event organization, promoting organizational culture.• Relationship management with influencers and bloggers to strengthen brand presence.• Development of institutional presentations and communication materials.• Digital Branding and Employer Branding, focusing on Diversity Programs, Trainee Program, and Top Employer awards from 2015 to 2018.
Anderson Rodrigues Skills
Anderson Rodrigues Education Details
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Comunicação Social-Jornalismo -
Digital Communication And Media/Multimedia -
Comunicação Externa -
Marketing/Marketing Management, General
Frequently Asked Questions about Anderson Rodrigues
What company does Anderson Rodrigues work for?
Anderson Rodrigues works for Luz
What is Anderson Rodrigues's role at the current company?
Anderson Rodrigues's current role is Branding, Communication and Marketing Lead.
What is Anderson Rodrigues's email address?
Anderson Rodrigues's email address is an****@****ail.com
What is Anderson Rodrigues's direct phone number?
Anderson Rodrigues's direct phone number is +55 21 3624*****
What schools did Anderson Rodrigues attend?
Anderson Rodrigues attended Universidade Anhembi Morumbi, Espm Escola Superior De Propaganda E Marketing, Senac São Paulo, Espm Escola Superior De Propaganda E Marketing.
What are some of Anderson Rodrigues's interests?
Anderson Rodrigues has interest in Social Services, Comunicação Corporativa, Economic Empowerment, Marketing, Education, Environment, Poverty Alleviation, Science And Technology, Human Rights, Assessoria De Imprensa.
What skills is Anderson Rodrigues known for?
Anderson Rodrigues has skills like Marketing Digital, Marketing, Social Media Marketing, Marketing Social, Publicidade Online, Microsoft Office, Marketing Strategy, Online Advertising, Social Media, Marketing Communications, Digital Media, Advertising.
Not the Anderson Rodrigues you were looking for?
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Anderson Rodrigues
Florianópolis, Sc -
3yahoo.com.br, cesar.org.br, cesar.org.br1 +559571XXXXX
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Anderson Rodrigues
Transformação Digital | Inovação | Tech Lead | Data Science | Data Analitycs | Artificial Inteligence | Machine Learning| Iot | Artificial Inteligence Of Internet Of Things | It ManagementSão Paulo, Sp1tecsup.com.br -
2gmail.com, capgemini.com
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