Bailey Anderson Email & Phone Number

Westfield Center, Ohio, Us

Chicago, Us

Des Moines, Iowa, Us

Responsible for leading projects to better understand customer needs, goals, and overall journeys within investment, insurance, and retirement solutions leveraging human centered design methodologies, including:- Leading full spectrum of design and customer experience activities to glean deep understanding of our small to medium business clients to help influence enterprise strategy and build empathy through new concepts and ideas to pilot, learn, and iterate on- Driving customer research to build understanding to reimagine the Principal.com homepage and sitewide navigation to better emphasize core user tasks and impressions of prospective customers- Design and facilitate innovation sprints, ideation, and prototyping activities, collaborating with a variety of stakeholders, business partners, and designers to create new digital and in-person experiences to solve for customer need- Creating and implementing a mixed methods framework for a variety of design research including best practices for ethnography, design thinking, and impression testing

Des Moines, Iowa, Us

Conduct User-Centered Research- Conduct, plan, and lead user interviews, observation sessions, card sorts, surveys- Design and lead research and workshop sessions for creation of personas, journeys, scenarios, and user stories-Develop and contribute to research documentation and best practices to ensure consistency and validity of research findings across teams - Assess and analyze current site traffic trends and user behaviorDesign User-Centered Interfaces- Design meaningful experiences and interfaces within technical constraints and complex business rules- Lead full spectrum of design activities to create customer centric experience and solutions - Manage direct to consumer product design work collaborating with a variety of stakeholders, business partners, and IT project teams - Design effective information architecture structures- Create wireframes and prototypes (low- and high-fidelity) for complex user experiences

Des Moines, Iowa, Us

Des Moines, Iowa, Us

Des Moines, Iowa, Us

• Worked closely with business partners to create reports and ensure content is portrayed accurately and in accordance with the Style Guide utilizing HTML and CMS tools• Leveraged survey and analytics tools to better understand goals and opportunities of users to deliver better access to help and guided resources• Led research and design activities to develop a winning Android Mobile Application for a company-wide Code Jam for a benefits program by coordinating with a team of other interns over a three-day period

Cedar Falls, Iowa, Us

• Assisted CBA Webmaster with development and maintenance of CBA website, FAR system, CBA intranet, and modifications to other existing web based tools • Tutored students within the Management Information Systems major/minor• Utilized and incorporated responsive web design, JavaScript, ColdFusion, and database tools to provide high quality support to key end users of the collegiate website

Us

• Assisted with financial analysis of agricultural and commercial customers and prepared various comprehensive reports for internal use• Implemented software to track documentation exceptions for agricultural and commercial customers• Prepared evaluations of real estate collateral, including selecting comparable properties and computing valuation adjustments• Provided high quality customer experience within loan and teller experience

Master’S Degree, Human Computer Interaction

Bachelor'S Degree, Management Information Systems, Spanish

Literatura Española