Responsible for strategic & tactical planning for brands like Centauro, BBCE, Fundacao Telefonica Vivo, Ferrero, LongPing High-Tech, Mauricio de Sousa Produções, Sony Pictures, Saint-Gobain.- ATL and BTL comms planning- Digital marketing- Market research- Business Intelligence- Storytelling- Branding- Brand positioning- Advertising campaigns- Performance metrics- ROI- CRM

In five years within the Sioux Group, I was able to go from managing social networks for Sioux agency clients to managing a multidisciplinary content area, which led the tactical strategy and creation for clients such as Adobe, AIG, Tegra Incorporadora, Tesouro Direto, Harman , Santander, Warner Bros., Diamond Films. During this time I also worked with strategic and tactical planning, gamification, brand persona and project coordination, implementing new methods and reporting formats, as well… Show more In five years within the Sioux Group, I was able to go from managing social networks for Sioux agency clients to managing a multidisciplinary content area, which led the tactical strategy and creation for clients such as Adobe, AIG, Tegra Incorporadora, Tesouro Direto, Harman , Santander, Warner Bros., Diamond Films. During this time I also worked with strategic and tactical planning, gamification, brand persona and project coordination, implementing new methods and reporting formats, as well as market tools (Scup, Torabit, Socialbakers, Mlabs, Hootsuite). I was able to act with on-site activations in entertainment events such as CCXP and national film premieres. I've also worked with curatorship, delivering periodic trend reports to clients, and hosted the HAW Cast podcast. Show less

Interviewing the personalities in brazilian gaming business. Hosting, producing, and publishing the podcast episodes.

Digital Advertising course's lecturer.

Brasilian website about new ways of work: home office, coworking, mobility, telecommuting, and other related topics. As a writer and researcher, i've helped the coworking community to grow in Brazil, with market-related content, keynotes, interviews, and references about coworking worldwide.

- Content and community management for clients like Itaú, Ovomaltine, Rede, Polenghi. - Planning and tactical management of Snapchat campaign for Itaú. - Planning and tactical management for content campaigns for Rede, supporting their musical sponsorships (Gonzagao, Nada Sera Como Antes) and entrepreneur projects (Mastertech). - Setup of management tools - Scup, Sprinklr.

You need to talk about the coworking scene, the appllcations, or even the open movements and methods? So let's talk! I'm definetily here to help you to improve your coworking space!

Creating knowledge about the brazilian shared and collaborative economy scene. Blogging, researching and mapping initiatives. Supported by the community, via crowdfunding. Also responsible for the first brazilian Coworking census for two years, mapping the local coworking market and scene.

Managing one of the Coca-Cola's community of ambassadors, "Live Positively" (Viva Positivamente). Developing PR actions with bloggers, influencers. Content creation and curation.

Host of this podcast about music, with Eduardo Vasques and Juliana Damascendo. I'm also the audio editor of the program.

One of the editors at Claro Blog, the corporate blog for Claro in Brazil. www.claroblog.com.br

Content creator for the social channels (Facebook, Twitter) of some clients.

Content creator for the social channels (Facebook, Twitter, Linkedin, SMS) of some clients.

Social Media Strategist for Instituto Unibanco. Responsible for all the directives and guidelines.

Responsible for managing demands and projects of online ads for Extra.com.br website.

Responsible for stories about startups and convergence culture.

Responsible for the alignment of every digital initiatives inside the company, since strategy until creation. Dissemination of digital culture at the company, taking the product's values to the internet. Editor in chief of magazine websites 'B2B Magazine' and 'Consumidor Moderno'.Responsible for releasing two new projects: www.portalcallcenter.com.br and www.consumidormoderno.com.br

- Sr Web Analyst : In charge of routine updates in the BANCO REAL websites. Corporate blogger in Update or die (real.updateordie.com) - Content coordinator for all the transaction banking sites of ABN AMRO in Brazil. Responsible for a knowledge management project in Web Projects & Operations department.

Writing news and developing content for intranet sites of ABN AMRO in Brazil.