Anderson Santos Email & Phone Number

Alphaville, São Paulo, Br

In my current role as Product and Market Strategy Manager, I lead the cross-functional team dedicated to product marketing, go-to-market (GTM), key-customers retention strategies and strategic planning. Following the merger of Business Trust (our solution for CNPJs) with the App Fraud division (enabling CPFs + CNPJs), I transitioned to this role to drive the integration and strategic alignment between product, customer facing and operations teams.My responsibilities consist of orchestrating the development and execution of product marketing strategies, overseeing GTM initiatives, and guiding strategic projects that improve operational efficiency and product excellence. Through a collaborative approach, I work closely with different teams to ensure our strategies are well aligned with ClearSale's global objectives, promoting a culture of innovation and driving sustainable growth.

Alphaville, São Paulo, Br

Business Trust - Smart solution for CNPJ risk analysisData intelligence solution to build trusting relationships between companies by fighting fraud and supporting compliance, with verification of companies and their related ones.In 2023/Q3 we concluded the merger of Business Trust with the App Fraud division (enabling CPFs + CNPJs).

Belo Horizonte, Minas Gerais, Br

Led the Innovation & Entrepreneurship team within Sólides.Responsible for M&A's pipeline and business units focused on expanding into adjacent markets.

Belo Horizonte, Mg, Br

Led an initiative with a broad cross-functional team of 120+ individual contributors from Product, Marketing & Sales, Operations, Services & Relationships, and Strategy, responsible for creating and launching a new product and business line for the company: Sympla Play.Previously, led an initiative of a broad team of 50+ individual contributors (product managers, product owners, engineers, designers, data scientists, and operations), responsible for launching Sympla Streaming (Sympla's product for online events) and taking it from 0 to 150k events delivered impacting 16MM users.Also supporting the innovation and strategy teams.

Within my roles as a product manager and co-founder of the company, I was accountable for:- Defining company strategies and business model;- Product management (user and market researches, product analytics and experiments, product requirement documents, etc.);- Defining project scope, goals, and deliverables to ensure consistency with company strategy and commitments;- Work with cross-functional teams on product development from planning, requirement gathering, development, testing, deployment, and performance measurement;- Creating system architecture and helping the tech team with its implementation;- Keeping the company's stakeholders in the loop.

Responsible for the system's architecture and management of a team making use of an array of different technologies like NodeJS, ReactJS, ReduxJS, MongoDB, Redis, Apache Cassandra, and AWS's services.

Belo Horizonte, Minas Gerais, Br

Responsible for the development and management of relationships and business opportunities within a network of startups, mentors and investors.Responsible for the matching and selection process for the startups approved in the Startup Brasil government program that want to join Acelera MGTi accelerator.

Responsible for the operations and the product development team of the project.As a company we developed solutions used to perform online training, tests preparations and performance analysis for students.

Responsible for the operations and the product development team of the project.As a company we managed to seal a partnership with a educational institute which allowed us to register up to 200 root domains under .BR domain name.Our focus was to resell subdomains of our root registered domains such as: .co.br, .cel.br, .24h.br, etc.

Other / Member, Business, Product & Growth

Other / Certificate In Disruptive Strategy With Clayton Christensen, Business Administration And Management, General

Graduate Studies In Business Administration And Management, Business Administration And Management, General

Empretec, Entrepreneurship/Entrepreneurial Studies

Graduated In Network Engineering, Computer Systems Networking And Telecommunications

Graduated, Senior Year