Responsável pelo departamento de BI do Digital Commerce da Grendene. Com a missão de transformar dados em insights acionáveis proporcionando suporte às áreas para que possam tomar decisões baseadas em dados atualizados e confiáveis focando em gerar valor para o negócio.Gestão e desenvolvimento de equipe de analistas de dados e suporte a área de engenharia de dados com foco em análises que adicionem receita incremental para o desafio de crescimento da operação de ecommerce nacional.

Data Engineer and Business Intelligence Consultant.

As a Senior Data Analyst at Liberta Investimentos, I spearheaded the integration of a data-driven culture within the organization, underscoring that mere possession of information without proper analysis holds no value. I established a data-driven approach, recognizing that a single insight could be the key to unlocking significant profits. My work focused not just on applying a wide range of technologies but, crucially, on configuring the tech stack to ask the right questions and find… Show more As a Senior Data Analyst at Liberta Investimentos, I spearheaded the integration of a data-driven culture within the organization, underscoring that mere possession of information without proper analysis holds no value. I established a data-driven approach, recognizing that a single insight could be the key to unlocking significant profits. My work focused not just on applying a wide range of technologies but, crucially, on configuring the tech stack to ask the right questions and find meaningful answers.My expertise encompassed data extraction and analysis, building and managing pipelines, advanced use of DAX, SQL, Python, Power BI, PySpark, Databricks, and other essential tools for data engineering and analysis. My experience spans from technical development to strategic analysis.Success Case:I made a significant contribution to Liberta Investimentos by slashing Azure costs by 80%, from R$ 15,000 to R$ 3,000. I identified that 90% of the data being updated every hour pertained to the previous day (D-1), leading me to refresh just 10% of the data in real-time and the rest once a day at 3 AM. Furthermore, I implemented local development via Docker, replacing the use of Synapse notebooks in the cloud, resulting in substantial cost savings and optimized cloud resource usage. Show less

At Paquetá The Shoe Company, I served as a Data Analyst, leading the performance analysis of the e-commerce platform by employing Python and Machine Learning for data extraction, transformation, and loading (ETL), as well as enhancing data engineering and analytical skills. My role spanned from Data Engineering to Business Intelligence (BI), consistently focusing on driving results through data-based insights.One of my key success stories was an initiative that resulted in a 27%… Show more At Paquetá The Shoe Company, I served as a Data Analyst, leading the performance analysis of the e-commerce platform by employing Python and Machine Learning for data extraction, transformation, and loading (ETL), as well as enhancing data engineering and analytical skills. My role spanned from Data Engineering to Business Intelligence (BI), consistently focusing on driving results through data-based insights.One of my key success stories was an initiative that resulted in a 27% increase in e-commerce revenue for Paquetá. The challenge involved analyzing and adjusting just two key performance indicators (KPIs): the number of site sessions and the conversion rate. Through continuous monitoring of the conversion rates of key pages, I was able to determine which marketing campaigns should receive increased investment to enhance sessions on high-conversion pages and where to reduce spending on underperforming campaigns. This hourly analysis required robust data engineering work. The implementation of Machine Learning techniques, specifically linear regression models, enabled highly effective investment management, allowing for accurate predictions of the return on each cent invested. Show less

During my time as a Growth Hacker at Kaizen Agency, I worked at the forefront of digital marketing strategies, utilizing my specializations in Google Ads and Facebook Ads, as well as developing chatbots and email marketing automations. I stood out in the implementation of the Launch Formula, enhancing the success of digital launches. One of my most impactful contributions was the creation of custom dashboards in Google Data Studio, which revolutionized the way we guided our clients. These… Show more During my time as a Growth Hacker at Kaizen Agency, I worked at the forefront of digital marketing strategies, utilizing my specializations in Google Ads and Facebook Ads, as well as developing chatbots and email marketing automations. I stood out in the implementation of the Launch Formula, enhancing the success of digital launches. One of my most impactful contributions was the creation of custom dashboards in Google Data Studio, which revolutionized the way we guided our clients. These analytical tools provided a clear and objective view of the most profitable campaigns and products, optimizing strategic decisions and significantly boosting profits. Show less

As a Digital Marketing Analyst, I had the opportunity to deeply explore the tools and strategies that define modern digital marketing. My role extended beyond simply knowing the various tools at hand; it was centered on crafting strategies that effectively drive conversions, marrying innovative ideas with the most suitable tools and identifying key performance indicators. One of my main success stories was the development and execution of sales live streams, a strategy that resulted in sales of… Show more As a Digital Marketing Analyst, I had the opportunity to deeply explore the tools and strategies that define modern digital marketing. My role extended beyond simply knowing the various tools at hand; it was centered on crafting strategies that effectively drive conversions, marrying innovative ideas with the most suitable tools and identifying key performance indicators. One of my main success stories was the development and execution of sales live streams, a strategy that resulted in sales of over 60,000 reais. This outcome underscored the importance of a strategic and integrated approach to digital marketing, blending technical knowledge with creativity and analysis to significantly boost business growth. Show less