Anderson G. Email & Phone Number

Diadema, Sp, Br

São Paulo, Brasil

Gerenciar o e-commerce e todas as operações de venda digtal e canais de performance da empresa em suas duas bandeiras (Solo e Pé na Trilha).

Barueri, São Paulo, Brasil

Gestão de todos os projetos de tecnologia da Área Fiannceira da Empresa: Principais Projetos: - Implementação de ERP e integração com sistemas proprietários da empresa visando incrementar o desenvolvimento da área a partir da automação de processos e melhoria na gestão.- Desenvolvimento e integração de meios de pagamento PIX, Boletos, QRCODE. - Gestão de time com dois três desenvolvedores e um analista de qualidade.- Report direto a CFO e CIO da empresa.- Implementação de novos procedimentos para aumentar eficiência operacional em projetos financeiros.- Liderança de equipe multidisciplinar para entrega de projetos no prazo e dentro do orçamento.- Análise de riscos e tomada de decisões estratégicas para maximizar retorno de investimento.

São Paulo E Região

• Responsabile for company's new products development/results, expanding their portfolio with insurance products and/or partnerships in other segments. Management all project needs (feasibility studies, alignment with partners, IT, financial, and other suppliers, planning and develop marketing initiatives (branding and performance, pipeline management).Developed products: Coris Protege: Protection insurance of serious illnesses with telemedicine services in partnership with AXA Consórcio Magalu: Sell products plan focused on travel in partnership with Consórcio Magalu • Managing Inbound Marketing and CRM actions - B2C (RD Station) and media partners iniciatives (Affiliates)

São Paulo, Brasil

• Management of all Inbound Marketing and CRM - B2C iniciatives (RD Station). • Development of Marketing Management Dashboards (Google DataStudio). • Build customer data base/clusters for makrketing activations and acording on LGPD (Brazilian data protection law).• Management of performance Media Partners (Affiliates).

São Paulo, Brasil

More than a marketing consultancy or creative bureau, our job is to make sure that our partners' ideas and needs can be met in an uncomplicated way, to help business development results. Some former clients: Coris Brasil, Rafarillo, Empório Alex, OficialFarma, Fourmi Publicidade.

São Paulo E Região, Brasil

Products Management: Clube Paladar, e-commerce for selling wines; Digital Influencers, with the main objective of developing media projects and disseminating content created by the main opinion makers of the company. Marketing Management:- Responsible for Estadão's Advertising Marketing area, whose main focus is to support sales representatives through: Creatiing products and media projects (Digital, press and Rádio Eldorado); - Responsible for sales incentive campaigns;- People management (5 people: 3 from the marketing team and 2 from Clube Paladar team); - Development strategy to promote and capture leads/new customers; - Monitoring and management of goals x achievement with analysis of Management Reports and Market Studies; - Budget management (control of expenses); - Partnerships and participation in events and fairs, focusing on generating commercial contacts and leveraging Grupo Estado's products; - Relationship with advertising bureau in order to present special sales projects.

São Paulo, São Paulo

Operational Management of Clube Paladar, e-commerce and wine clube: • Subscribers wine club increase, e-commerce sales iniciatives, Print/Digital Magazine, Events, Advertising and phone sale structuries. Financial and cost management (DRE and P&L).• 28% subscribers growth in a 6 months period and 2.5x overall revenue growth.• Responsible for all sales strategies, strategic plan involving Marketing Categories / Channels, seeking profitability and revenue in each sales source through busininess analysis and KPIs. • Responsible for site UX (specifications, contact with IT, choice of layout, usability analysis, marketing/performance/Lead management actions). • Management of marketing and commercial/sales initiatives, including: communication, digital campaigns, TV and radio campaigns, social media and trade relationship. Execution of strategies and monitoring of KPI's. Approval all editorial content. • Prospecting partnerships for the Club (b2b). • Developed marketplace project for the business.

São Paulo E Região, Brasil

Grouping entire strategic business vision, creating and unifying KPIs, management, reports. Focus on strategic performance gain and execution of the sales and marketing areas in three goals: • Sales Planning - Developing strategic plan involving e-commerce sales categories/Marketing Channels profitability and revenue for each sales source (1P/2P/3P). Inproving this strategies through the analysis KPIs. • Trends & Opportunities - Indicate and monitor internal and external behaviors, helping in sales and purchase decision making, understanding portfolio opportunities, marketing channel and audience. • Market Analysis - 360º analysis of the competition, identifying opportunities trough dashboards and KPIs for measurement and monitoring all Netshoes assets vs competition assets.

São Paulo Area, Brazil

Created in February 2015, this area has the main focus on developing cooperation between the company sales and marketing areas, aiming to increase sales performance. • Responsible for planning the BU sales objectives linked to the marketing initiatives, carrying out development of marketing campaigns in partnership with the communication team increasing sales and monitoring company's marketing performance, communication/media channels (e-mail, Affiliates, External/Internal Media). Through the study of financial, sales, and metrics reports (ROI/Conversion), result in increased effectiveness of sales categories.• Management of sales KPI's for the categories: profit, stock, among others, integration with the sales department, updating it on actions taken/results, providing them with suggestions to improve sales results. • Product development with sales categories and partners, in order to increase the portfolio with exclusive items that collaborate with the financial resuts, as well as support the private label team in the development, launch and consolidation of Netshoes proprietary brands (GoNew, All4one, Treebo) and exclusive brand licenses (Kappa, Pretorian), supported by analyzes of previous collections, market analysis, trend research and target audience definition. • Abroad experience to support Netshoes' Mexican team daily activities of aiming to replicate the model developed in Brazil with the necessary local business adjustments.

São Paulo, Brasil

Management of soccers team official stores (Corinthians, Palmeiras, Santos, São Paulo, Vasco da Gama, Bahia, Coritiba, Internacional), Brazilian National soccer Team Store (CBF Store), GloboEsporte.com store. Main responsibilities: • Responsible for ensuring the best performance of online/offline marketing actions. Establish a good relationship between the Netshoes, brands and partners soccer teams. • Management of stores through campaigns, product positioning and use of other vehicles, ensuring quality and delivery of sales objectives. Develop the use of new channels and aiming to increase sales. • Monitoring marketing bureau and managing quantitative results (invested x revenue x ROI) and qualitative results of campaigns/trends (AdWords, Links, Facebook Ads, Affiliate Network). Development of new actions to increase marketing return on investment (ROI). • Responsible for reporting sales department, providing them with suggestions to improve sales results. Development of exclusive products. Contacting partners and manufacturers for opportunities to expand business.

São Paulo, São Paulo

Teaching UX classes for students at course named: Marketing Digital Manager.

São Paulo, Brasil

More than a marketing consultancy or creative bureau, our job is to make sure that our partners' ideas and needs can be met in an uncomplicated way, to help business development results. Some former clients: Sorteamus Brasil, ESET Brasil, Genexus, Sprim, CRS, BeSafer, Polo Solution, Commscope, Assistec, CDC Brasil, Dunga Alimentos.

São Paulo E Região, Brasil

• Management of company news websites (IDGNow!, ComputerWorld, CIO, PCWorld, MacWorld), through digital marketing platforms: DFP Small Business, Virtual Target, Google Analytics and Adsense. • Responsible for planning Social Media, SEO and Campaigns in addition to monitoring the online audience. Management of partner and affiliate programs and lead generation.• Management of marketing acivations, from the development of the marketing plan to the measurement of results and analysis of KPI's. • Production of multimedia and audiovisual content for the web, such as: seminars (webnairs), editorial programs, videos, podcasts, hotsites and new online formats. • Management of leads database, and direct participation in company's management software (CRM) implematation project. Structuring the BI area, based on: Business Analytics, performance management, Data/Text/Web Mining. • Clients: Accenture, Algar, Dell, GVT, HP, IBM, IG, Intel, Itaú, Locaweb, Microsoft, Oracle, Samsung, SAP, Symantec, Telefônica, Tim, Totvs, UOL, Vivo.

São Paulo Area, Brazil

• Coordination of project schedules, interaction with the creative and media team in order to purchase suitable advertising spaces meeting customer demands. • Assistance to Walmart site category managers (in-place), aiming to search for offers/actions to be publicized. Provide financial reports (sales) metrics to measure actions (ROI, visits and conversion). • Responsible for developing partnerships with suppliers (internal-external), in social media actions. Development of strategies and actions in Social Media. Monitoring and customer interactions at Walmart.com official social media channels.• Creation of sales proposals and billing management for the accounts served. Clients Served: Penalty, Nikkon, Guia Mais, Hospital Albert Einstein, Walmart.com.br.

São Paulo Area, Brazil

• Coordenação e produção de conteúdos multimídia e audiovisuais para Web, como: seminários (webnairs), programas editoriais, vídeos comerciais, podcasts, hotsites editoriais e comerciais e novos formatos de veiculação online.• Criação e execução de ações de divulgação de produtos da empresa (e-mail marketings, web banners, RSVP). Criação, e suporte a redes sociais da empresa (Twitter, Facebook, Peabirus, Youtube), desenvolvimento e manutenção de redes sociais próprias.• Suporte ao departamento comercial na elaboração de parcerias/propostas estratégicas para empresa.• Gerenciamento dos fornecedores de produtos e soluções para Web. Analise de concorrência: Aferição dos dados via Google Analytics.• Suporte a eventos presenciais (coquetéis, encontros, fóruns) junto a fornecedores e parceiros. Desenvolvimento do processo de digitalização das publicações da empresa e virtualização dos eventos.

São Paulo Area, Brazil

• Levantamento de dados sobre público-alvo, posicionamento e ambiente de mercado utilizando ferramentas mais comuns do mercado (TGI, Sisen-Marplan, Monitor, MW, entre outros).• Analise de dados e auxílio na elaboração de táticas de veiculação.• Elaboração de apresentações com defesas de mídia e resultados de campanhas.• Contas atendidas: Santander, Bimbo Foods e Tiffany & Co.

São Paulo Area, Brazil

• Gestão da logística de distribuição de materiais nos pontos de venda.• Gestão do budget referente a pagamento dos promotores (salários e benefícios).• Interação e treinamento de produtos com promotores e repositores.• Analise de pesquisas de share no PDV - Nielsen.• Auxílio na criação de peças publicitárias para uso nos pontos de venda e de estratégias de marketing para novos produtos.

São Paulo Area, Brazil

• Coordenar a elaboração dos trabalhos gráficos: participando do desenvolvimento das campanhas publicitárias e gerenciando o contato com fornecedores da área de mídia (agências).• Coordenar a logística de distribuição dos materiais de comunicação para as unidades.• Suporte na execução de eventos corporativos da empresa.

São Paulo Area, Brazil

Coordenação de Equipe em reparo de aparelhos celulares (Multimarcas) - Aumento de 30% na produção em 6 meses.Atendimento ao público em lojas.Treinamento de funcionários.Gestão de estoque.

Pós-Graduação, Marketing Intelligence, 80 Ou 16 Valores

- Gestão do Relacionamento com o cliente, Web Marketing e Comércio Eletrônico. - Business Intelligence (Data Warehousing, Analytics e.

Pós-Graduação, Gestão De Comunicação E Marketing, 83

Activities and Societies: Palestra: PR & Marketing International (Lisa Malone, NASA PR Director - USA & Juan Carlos Molleda, Professor.

Bacharel, Comunicação Social - Publicidade E Propaganda, 9

Activities and Societies: Participação no Colegiado do Curso de Publicidade e Propaganda, Representante de Sala, Integrante da Comissão de.