Anderson Rincon Castillo Email & Phone Number

Bogotá, Bogota, Co

Colombia

Create and deploy B2B marketing strategies to position the company to key customers in the region through ABM strategies, inbound and outbound actions.

Bogotá D.C., Colombia

Develop brand marketing strategies for the positioning of Forza Power Technologies and Nexxt Solutions Infrastructure in LATAM, design and deploy the channel program for the two brands focused on integrators, resellers and VARs in the region, coordinate the implementation of the digital strategy for the growth of digital channels and e-commerce platforms of our customers, coordinate events and PR agencies throughout the region.Achievements:• Positioned the channel program for the two brands increasing visibility with over 1000 channels enrolled in the last 2 years across the region.• Developed online and offline events with the participation of more than 2000 people and the generation of leads for 1 million USD.• Managed the launch of +50 new products (Solar Inverters, 3 phase UPS, Batteries, Online UPS, Cabinets and Racks, Voltage Regulators) in the region during the last two years increasing the visibility of the portfolio to end customers.

Bogotá D.C., Colombia

Create and deploy the digital and traditional marketing plan for the Andean region and Central America that included CRM management, brand positioning, deploy automation through inbound marketing; Generate demand through offline events in team with manufacturers Cisco, Dell, Schneider Electric, Google and Genesys; as well as, coordination of events and PR agencies throughout the region.Achievements:• I strengthened digital demand generation channels decreasing lead acquisition costs by 30%.• Positioned the company as a key partner with innovative Data Center solutions in the market through events in which more than 200 leaders from the financial, industrial, commercial, and governmental sectors participated.• Generated Cross-Selling strategies in key accounts for the financial and industrial sector throughout the region that generated a 20% increase in sales. I strengthened the digital demand generation channels by reducing lead acquisition costs.• I developed events in team with the manufacturers Cisco, Dell, Schneider Electric, and Google that generated cross-selling in key accounts.• I positioned the company as a key partner in innovative Datacenter solutions in the market and with manufacturers.

Guatemala

Create and develop the digital and traditional marketing plan for Central America, to generate demand as a team with Microsoft and SAP, develop the digital and inbound marketing automation strategy for brand positioning and lead generation; manage the launch of new products (SuccessFactors, Dynamics 365, Annata and SingularView) in a coordinated manner in the 6 countries of Central America.Achievements:• Developed new demand generation channels through email and inbound marketing with a 200% increase in leads generated in these media.• Strengthened relationships with manufacturers which allowed the targeting and increase in marketing funds budget by 70%. • Achieved a repositioning in the region, with the lead generation of more than 500K USD, contributing to the achievement of turnover goals. The company developed new channels for generating demand through digital spaces with a 200% increase in leads generated in these media, in addition, repositioning in the region was achieved by being recognized with other products in new markets.

Bogotá D.C., Colombia

Advise in the implementation of online and traditional marketing strategies to companies in the industrial and commercial sector, develop market research, and category analysis, implement loyalty and positioning programs, develop CRM strategies, image changes, and trainings.Achievements:• I achieved sales improvements of up to 25% in advised companies.• I Developed new digital channels for lead acquisition in the advised companies with a decrease in acquisition cost up to 50% in some industries.• Positioned new companies in industrial and commercial sectors by developing events, generating more than 1000 sales contacts.

Bogotá D.C., Colombia

Generate strategies to capture advertising in the different programs of the grid, develop exchange strategies for events, follow up on the implementation of advertising, generate public relations actions to position different programs of the grid.Achievements:• I managed to obtain swap agreements with food, transportation, entertainment and clothing companies for more than 200 million pesos.• I increased the advertising in different programs of the program schedule by 25%.

Bogotá, D.C., Colombia

Develop and execute fundraising actions, coordinate the execution of donor and community events, manage the implementation of the digital strategy, generate donor loyalty campaigns, volunteer development and coordination.Accomplishments:Managed the development of more than 20 events with community and donors in which funds for more than 50 million were generated.

Master Of Business Administration (Mba), Administración Y Gestión De Empresas, General, 90,90

Profesional, Marketing & Advertising, 4,48

Recognition for academic excellence and scholarships for achievements.

Diplomatura, Strategic Management And Communication